Events & Field Marketing Lead

NielsenIQ; United States; Remote; USD 70,000 - 89,000; Full time

Benefits offered by this job

Flexible working environment

Volunteer time off

LinkedIn Learning

Employee-Assistance-Program (EAP)

Job summary

NIQ is seeking an events-focused marketer to own the strategy and activation for assigned events and field programs within an approved calendar. You will define how NIQ shows up, what is communicated, and how priority audiences are engaged before, during, and after each event.

This role blends independent program ownership with hands-on execution and guidance from the Events and Partner Marketing lead and North America Marketing Leader.

Qualifications

• Bachelor’s degree in Marketing, Communications, Business, or related field, or equivalent practical experience.
• 3+ years in B2B event/field/customer marketing or demand generation.
• Experience developing and executing programs within priorities and resources.
• Strong writing skills; hands-on experience building emails and landing pages.
• Experience partnering with Sales on customer outreach and engagement.
• Strong project management with ability to manage overlapping timelines and stakeholders.
• Ability to interpret performance data and recommend improvements.

Responsibilities

• Develop event marketing plans with defined target audiences, messaging, experiences, and outcomes.
• Write invitations, emails, and follow-up communications; build emails and landing pages; coordinate digital and social promotion.
• Partner with Sales to identify priority accounts and contacts; align on meeting goals and outreach resources.
• Deliver on-site activations, coordinating with Marketing Operations on logistics and owning agreed tasks.
• Execute timely post-event campaigns connecting attendee interests with content, meetings, or discussions.
• Coordinate lead capture, qualification, and routing with Sales and marketing partners; monitor follow-ups and gaps.

Skills

B2B marketing

Event marketing

Email marketing

Writing

Sales collaboration

Education

Bachelor’s degree in Marketing/Communications/Business

Tools

Marketo

MS Dynamics

Pardot

Job description

NIQ is seeking an events-focused marketer to own the strategy and activation for assigned events and field programs within an approved calendar. You will define how NIQ shows up, what is communicated, and how priority audiences are engaged before, during, and after each event.

This role blends independent program ownership with hands-on execution and guidance from the Events and Partner Marketing lead and North America Marketing Leader.