EU GTM Lead: Europe Market Builder

SOLANA FOUNDATION; United States; Remote; USD 120,000 - 180,000; Full time

Job summary

Coinflow is seeking an ambitious GTM leader to own the EU motion end-to-end—from first prospect to revenue. You’ll build a net-new merchant pipeline, establish high-leverage partnerships, and coordinate with compliance to translate field insights into live, compliant deals.

This 0-to-1 role defines the playbook for Europe, with data-driven market prioritization and the authority to shape expansion sequencing, timing, and resources.

Qualifications

• 5+ years in GTM, sales, or partnerships within fintech, payments, or crypto.
• Experience building a market or region from scratch and defining the playbook.
• Ability to own full sales cycle solo, from sourcing to close.
• Experience structuring and closing partnership deals, not just direct merchant sales.
• Strong cross-functional collaboration with compliance/legal and translating regulatory constraints into strategy.
• Data-driven market prioritization and ability to build pipeline reporting.
• Based in or able to work across European time zones.

Responsibilities

• Define and drive EU go-to-market strategy with data-driven market prioritization.
• Build and run a pipeline of target merchants across Coinflow’s verticals; own the full sales cycle.
• Stand up partner-enabled sales channels and manage co-prospecting through close.
• Monitor industry trends and translate intelligence into new sales angles and partnerships.
• Create scalable processes for pipeline management, partner ops, and reporting; hire the team as needed.
• Coordinate with regulatory/compliance to ensure deals can go live and remain compliant.

Skills

GTM experience

Market from scratch

Full sales cycle

Partnership deals

Cross-functional with compliance

Data-driven prioritization

EU time zones

Job description

Coinflow is seeking an ambitious GTM leader to own the EU motion end-to-end—from first prospect to revenue. You’ll build a net-new merchant pipeline, establish high-leverage partnerships, and coordinate with compliance to translate field insights into live, compliant deals.

This 0-to-1 role defines the playbook for Europe, with data-driven market prioritization and the authority to shape expansion sequencing, timing, and resources.