Marketing Manager, Client Marketing

MaineGuide; Yarmouth (ME); On-site; USD 105,000 - 138,000; Full time

Job summary

Tyler Technologies seeks a Marketing Manager for Client Marketing to lead strategy, planning, and execution of integrated programs that strengthen client engagement and communicate product value. You will collaborate with Client Success, Product Marketing, Sales, and other teams to deliver coordinated client experiences and drive cross-sell growth.

The role requires 5–8 years in B2B/B2G client marketing, with experience in enterprise software or SaaS.

Qualifications

• 5-8 years in B2B or B2G client marketing or related fields.
• Experience marketing enterprise software, SaaS, or tech solutions preferred.
• Experience building integrated, multi-channel campaigns.
• Familiarity with CRM, marketing automation, and analytics platforms.

Responsibilities

• Develop annual client marketing strategies to drive engagement and awareness.
• Execute programs supporting client expansion and cross-sell initiatives.
• Collaborate with product, sales, and client teams to create relevant content.
• Develop ERP client marketing campaigns to communicate value and solutions.
• Partner with account teams to raise awareness of Tyler solutions.
• Coordinate client communications for product releases and webinars.
• Monitor campaigns and analyze engagement to optimize outcomes.
• Oversee marketing staff and guide junior members.

Skills

B2B marketing

Demand generation

Account-based marketing

Marketing analytics

CRM & marketing automation

Cross-functional collaboration

Leadership/mentoring

Education

Bachelor's degree in Marketing/Business/Communications

Tools

Dynamics

Marketo

Treasure Data

Job description

Marketing Manager, Client Marketing

The Marketing Manager, Client Marketing, leads the strategy, planning, and execution of integrated marketing programs that strengthen client engagement, communicate product value, and support Tyler's ERP client growth objectives for the ERP & Civic Division. This role develops and executes multi-channel marketing campaigns that inform, educate, and engage existing clients while partnering closely with Client Success, Product Marketing, Sales, Business Development, Corporate Marketing, and Marketing Shared Services to deliver coordinated client experiences. Success is measured through lead generation across cross-sell/upsell initiatives, campaign performance, client engagement, advocacy development, and marketing's contribution to cross-functional growth initiatives. The role exercises significant independent judgment in prioritizing initiatives, coordinating shared marketing resources, and aligning client marketing activities with division business objectives.

As a part of Tyler's corporate staff, you will make an impact on outcomes that affect various areas of the company. Your work will ultimately support our team members, clients, stakeholders, and the public sector.

Location

Yarmouth, Maine | Plano, Texas

Travel

0-5%

Responsibilities

• Develop annual client marketing strategies that support client engagement, communicate product value, increase awareness of relevant Tyler solutions, strengthen client advocacy, and enable broader client growth initiatives.
• Develop and execute marketing programs that support client expansion initiatives, promote awareness of complementary Tyler solutions, and enable account teams through coordinated campaigns and communications.
• Collaborate with product experts, client-facing teams, and subject matter experts to gather insights and develop accurate, relevant marketing content.
• Develop integrated ERP client marketing campaigns that communicate product value and relevant solutions.
• Partner with account teams to develop marketing programs that increase awareness of complementary Tyler solutions and relevant business capabilities.
• Execute client communications for product releases, thought leadership, webinars, and educational content.
• Monitor campaign performance, analyze client engagement metrics, and recommend optimizations to improve marketing effectiveness and business outcomes.
• Oversee marketing staff as applicable.
• Aid in the continuing development of staff members and provide ongoing guidance, training, and direction in achieving the team and company objectives

Qualifications

• 5-8 years of B2B or B2G client marketing, demand generation, account-based marketing, or integrated marketing experience.
• Experience marketing enterprise software, SaaS, or technology solutions preferred.
• Experience developing integrated, multi-channel marketing campaigns.
• Experience with CRM, marketing automation, and marketing analytics platforms (Dynamics, Marketo, Treasure Data preferred).
• Strong campaign planning, project management, and analytical skills.
• Demonstrated ability to lead cross-functional initiatives and influence stakeholders without direct authority.
• Experience managing or mentoring marketing professionals preferred.
• Bachelor's degree in Marketing, Business, Communications, or related field preferred.

State-Specific Salary Range Disclosure Requirements

Salary will generally fall between $104,773 - $137,859 before adjustment for geographic differences. Recruiter can confirm if position is incentive eligible.

Tyler Technologies is proud to be an equal opportunity employer. All qualified applicants will receive consideration without regard to race, creed, gender, marital status, sexual orientation, citizenship status, color, religion, national origin, age, disability, protected veteran status, or any other status protected under local, state, or federal laws. If you require reasonable accommodation for any part of the application or hiring process due to a disability, please submit your request by emailing [e-mail] or by calling 800.646.2633 ext. 791008. Please keep in mind these methods are reserved for individuals who require accommodation due to a disability.