Equipment Sales Specialist

R.W. Martin Company; Kent (OH); On-site; USD 60,000 - 90,000; Full time

Job summary

R.W. Martin Company seeks an Equipment Sales Specialist to drive profitable sales growth through strategic initiatives. You will acquire new customers, retain accounts, and develop long-term relationships with clients and suppliers. Collaboration with colleagues and upholding the company’s core values are essential.

The role requires identifying opportunities, qualifying prospects, and expanding relationships to meet sales and profitability goals with a customer-centric, consultative approach.

Qualifications

• Bachelor’s degree in Business, Marketing, or a related field, or 5+ years in a B2B sales role.
• Proven ability to meet or exceed sales targets.
• Strong consultative selling and relationship-building capabilities.
• Experience with CRM systems and sales analytics.

Responsibilities

• Achieve monthly, quarterly, and annual sales goals.
• Manage the full sales cycle from prospecting to closing.
• Identify new qualifying opportunities through leads, cold calling, tradeshow networking, and meetings.
• Maintain an organized sales pipeline using CRM software.
• Follow up regularly with leads to pursue opportunities.
• Identify influencers and decision makers and understand the decision process.
• Drive both transactional and consultative sales based on opportunities.

Skills

Consultative selling

Relationship management

Lead generation

Communication skills

Negotiation

Presentation skills

Customer acquisition

Education

Bachelor’s degree in Business/Marketing

Tools

CRM software

Sales analytics

Job description

Job DescriptionSummary/Objective

The Equipment Sales Specialist is responsible for achieving profitable sales growth through the execution of the Company's strategic sales and marketing initiatives. This role drives customer acquisition, retention, and long-term account development through disciplined sales practices, proactive business development, and exceptional relationship management.

Job DescriptionSummary/Objective

The Equipment Sales Specialist is responsible for achieving profitable sales growth through the execution of the Company's strategic sales and marketing initiatives. This role drives customer acquisition, retention, and long-term account development through disciplined sales practices, proactive business development, and exceptional relationship management.

The position is accountable for identifying opportunities, qualifying prospects, securing new business, and expanding existing customer relationships to achieve designated sales and profitability objectives. Success requires a customer-focused approach, strong consultative selling skills, and the ability to develop trusted partnerships with customers, suppliers, and other key stakeholders.

In addition, this role actively contributes to the overall success of the sales team by collaborating effectively with colleagues, supporting shared goals and initiatives, and consistently demonstrating the Company's core values, professionalism, and commitment to excellence.

Essential Functions

Reasonable accommodation may be made to enable individuals with disabilities to perform these essential functions.

• Achieve monthly, quarterly, and annual sales goals
• Proficient at working the sales cycle through each stage to include Prospecting, Qualifying, Presentation/Quoting and Closing.
• Must Identify new qualifying opportunities through incoming leads, cold calling and prospecting, tradeshows, networking, and meetings.
• Maintain an organized sales pipeline, tracking all leads, proposals, and current deals using CRM software.
• Follow up regularly with leads and prospects to ensure opportunities are being actively pursued.
• Identifying all influencers and decision makers; determining the decision process and understanding where we bring value to each opportunity.
• Ability to drive both transactional and consultative sales process based on each unique opportunity.

Competencies

• Live by and ability to promote corporate Core Values: Accountability, Constant Improvement and Team Player.
• Strong history of hunting and selfgeneration of new leads and potential opportunities.
• Proven success in meeting or exceeding sales targets.
• Excellent communication, negotiation, and presentation skills.
• Ability to build and maintain relationships with key clients.
• Experience with CRM software and sales analytics.
• Technical knowledge of each major product/application category to include washer extractors, tunnel washers, dryers, folding and finishing equipment, water system components, lifts and mezzanines and RFID systems.

Supervisory Responsibilities

This position has no supervisory responsibilities.

Work Environment

This position primarily is completed in an office environment with some exposure to industrial environments. The use of PPE is required when working/visiting industrial environments.

Physical Demands

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

May be required to sit for extended periods of time while demonstrating manual dexterity to accurately work on the telephone, computer keyboard, and other equipment. Must be able to lift and carry 50 pounds in the form of boxes of supplies or product components.

Ability to operate a motor vehicle is required.

Travel

Travel may be required to meet with equipment owners, attend conferences and attend other business-related meetings. Travel is anticipated to be less than 25%.

Required Education And Experience

Bachelor’s degree in Business, Marketing, or a related field OR at least 5 years of experience in a Business to Business sales role.

EEO Statement

R.W. Martin & Sons, Inc. provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws.

This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.

Other Duties

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.