Business Development Specialist

Gregory-Poole-Equipment-Company; Lakeview (SC); On-site; USD 42,000 - 56,000; Full time

Job summary

Gregory Poole Equipment Company seeks a Business Development Specialist I to drive revenue growth through proactive prospecting, lead management, and market intelligence. You will bridge the gap between prospects and the sales team, ensuring timely follow-up and accurate CRM records.

Responsibilities include lead generation, researching opportunities, securing appointments, analyzing sales data, and supporting sales managers with reporting.

Qualifications

• 0-2+ years general customer service, inside sales or business development.
• Ability to prospect and qualify leads, and to identify viable opportunities.
• Experience with CRM systems and maintaining accurate data.
• Strong telephone skills and professional communication.

Responsibilities

• Lead generation and prospecting to identify sales opportunities.
• Qualify leads and secure appointments for sales reps.
• Research new facilities and potential business opportunities.
• Maintain CRM records and communicate opportunities to sales managers.
• Prepare sales performance analyses and support business development decisions.

Skills

Customer service

Prospecting

Phone skills

Market research

CRM usage

Tools

CRM software

Mapping tools

Job description

Job Description

Posted Thursday, August 6, 2026 at 4:00 AM | Expires Wednesday, October 7, 2026 at 3:59 AM

Primary Function

The Business Development Specialist I supports revenue growth by identifying, developing, and advancing sales opportunities through proactive prospecting, lead management, customer engagement, and market intelligence activities. This role serves as a key link between prospective customers and the sales team, ensuring accurate information, timely follow-up, and effective territory development to support business objectives.

Lead Generation & Prospecting

• Contact customers and prospects seeking material handling products and services
• Qualify leads and identify viable sales opportunities
• Research new and expanding facilities to identify potential business opportunities
• Obtain key customer contacts and secure appointments on behalf of sales representatives
• Generate sales leads for relationship accounts and target accounts as requested
• Conduct telephone sales calls to promote marketing campaigns, company programs, and events
• Follow up with customers and prospects through phone, email, and direct mail communications
• Document customer and prospect information and communicate opportunities to the appropriate sales manager or sales representative in a timely manner
• Represent the company professionally in all customer interactions
• Gather customer and prospect information to maintain CRM records and market intelligence
• Maintain accurate account and opportunity data within the CRM system
• Collect and update customer, contact, and market information to support sales activities

Reporting & Business Analysis

• Evaluate lead sources to assess effectiveness and return on investment
• Prepare win/loss reporting and sales performance analyses
• Analyze sales and market data to support business development strategies and decision-making

Education

Work Experience

0-2+ year’s general customer service experience, inside sales or business development.

Physical

Must be able to sit for long periods of time

Other

• Excellent professional and energetic customer service skills.
• Outreach background preferred.
• Strong telephone skills.
• General knowledge of our product line and market environment.
• Experience with CRM and mapping customer’s journey a plus.

General computer knowledge with intermediate word processing skills

This job description is not intended to be all-inclusive. Your supervisor may request and assign you similar duties. Any major modification of this job role requires Human Resources approval.

Gregory Poole Equipment Company is an Equal Opportunity/Affirmative Action employer and will consider all qualified applicants for employment without regard to race, color, religion, gender, sexual orientation, gender identity, national origin, age, protected veteran status, or disability status.