Equipment Sales Pro: Build Relationships, Drive Growth

ASCO Equipment; Little Elm (TX); On-site; USD 65,000 - 90,000; Full time

Benefits offered by this job

Company-provided vehicle

Health insurance

401(k) + profit sharing

Paid holidays

Job summary

ASCO Equipment is seeking an ambitious Equipment Sales Representative to build strong customer relationships, provide tailored equipment solutions, and drive revenue growth. This is a field-based role within a family-owned and operated legacy with 65+ years of service.

The candidate will be the go-to resource for customers, proactively identifying opportunities and delivering product demonstrations while maintaining executive-level professionalism and a customer-first mindset.

Qualifications

• Bachelor's degree or equivalent experience.
• Proven sales ability and excellent customer relationship skills.
• Ability to write and speak effectively to individuals and groups.
• Strong planning, problem-solving and negotiation and organizational skills.
• Knowledge of construction or heavy equipment preferred.
• Valid driver's license with acceptable driving record.

Responsibilities

• Be the go-to resource for customers, addressing their needs with creative problem-solving and follow-through.
• Build strong, long-term customer relationships within your territory to deliver solutions.
• Represent the ASCO brand with professionalism, enthusiasm, and a customer-first attitude ("We're On It!").
• Proactively identify sales opportunities through outreach and follow-up; educate customers on equipment through product presentations/demos.
• Use CRM tools to document and manage sales activities, ensuring timely follow-up and excellent customer satisfaction.
• Work closely with Sales Managers and support teams to ensure seamless order fulfillment and delivery.
• Stay up-to-date on equipment and industry knowledge to maintain a competitive edge.

Skills

Sales

Customer relationships

Communication skills

Planning & negotiation

Computers

Heavy equipment knowledge

Education

Bachelor's degree

Tools

CRM software

G Suite

Job description

ASCO Equipment is seeking an ambitious Equipment Sales Representative to build strong customer relationships, provide tailored equipment solutions, and drive revenue growth. This is a field-based role within a family-owned and operated legacy with 65+ years of service.

The candidate will be the go-to resource for customers, proactively identifying opportunities and delivering product demonstrations while maintaining executive-level professionalism and a customer-first mindset.