Enterprise Tech Events Sales Executive

ITA Group, Inc.; San Francisco (CA); On-site; USD 140,000 - 210,000; Full time

Job summary

ITA Group, Inc. designs and delivers experiences that transform how brands connect with the people they work for.

The senior Events Sales Executive will drive sales of strategic meetings, complex events, and incentive travel within the technology sector, with Bay Area and West Region focus. Ideal candidates bring enterprise-selling experience, executive relationship-building skills, and the ability to manage multi-stakeholder engagements from discovery to contract.

Qualifications

• 5+ years of consultative, enterprise sales experience.
• Proven success developing and closing net-new business opportunities.
• Experience selling meetings, events, marketing services, employee engagement solutions, professional services, or related offerings.
• Experience selling into technology organizations strongly preferred.
• Strong understanding of technology industry buying environments and stakeholder dynamics.
• Executive presence with the ability to navigate complex, matrixed organizations.
• Strong "hunter" mindset with a demonstrated ability to create opportunities rather than simply respond to them.
• Strong presentation and facilitation skills, including the ability to lead executive discussions and develop business cases for significant investments.
• Active market presence through industry associations, conferences, thought leadership, speaking engagements, panel discussions, networking groups, and social selling.
• Ability to travel throughout the West Region as needed, with particular emphasis on the Bay Area market.
• Proven ability to embrace evolving technology, including client- and company-required platforms, to support collaboration, reporting, sales effectiveness, and program delivery.

Responsibilities

• Identify, develop, and close enterprise-level meetings and events opportunities within technology organizations throughout the West Region
• Establish and grow relationships with key decision-makers across Bay Area technology companies
• Lead complex, multi-stakeholder sales cycles from prospecting through contract execution
• Conduct executive-level discovery to uncover business objectives tied to growth, engagement, innovation, learning, loyalty, and performance
• Position ITA Group as a strategic partner capable of delivering scalable, high-impact experiences that support critical business initiatives
• Collaborate with internal event strategy, creative, technology, production, and operations teams to develop tailored client solutions
• Develop compelling proposals and business cases supporting multi-program and enterprise-wide engagements
• Generate new business through strategic networking, industry involvement, referrals, social selling, and proactive outreach
• Maintain strong pipeline discipline and accurate forecasting within Salesforce
• Adopt and adapt to new technologies, platforms, and tools as required by ITA Group and/or client partners to support sales effectiveness, collaboration, reporting, and program delivery

Job description

ITA Group, Inc. designs and delivers experiences that transform how brands connect with the people they work for.

The senior Events Sales Executive will drive sales of strategic meetings, complex events, and incentive travel within the technology sector, with Bay Area and West Region focus. Ideal candidates bring enterprise-selling experience, executive relationship-building skills, and the ability to manage multi-stakeholder engagements from discovery to contract.