Enterprise Tech Events Sales Executive

ITA Group; California (MO); Hybrid; USD 150,000 - 190,000; Full time

Job summary

ITA Group designs and delivers experiences that transform how brands connect with the people they work for, work with, and buy from. We seek a senior Events Sales Executive to drive the sale of strategic meetings, complex events, and incentive travel within the technology sector, focusing on the Bay Area and broader West Region.

The role requires navigating multi-stakeholder environments, selling sponsorships, logistics, event registrations, analytics, branding and production, and building

Qualifications

• 5+ years of consultative, enterprise sales experience.
• Proven success closing net-new business in the technology/events sector.
• Experience selling meetings, events, and related services to tech orgs.
• Willingness to travel throughout the West Region, incl. Bay Area.

Responsibilities

• Identify, develop, and close enterprise-level meetings and events opportunities in technology organizations within the West Region
• Establish and grow relationships with Bay Area tech decision-makers across organizations
• Lead complex, multi-stakeholder sales cycles from prospecting through contract execution
• Conduct executive-level discovery to uncover business objectives tied to growth, engagement, innovation, learning, loyalty, and performance
• Position ITA Group as a strategic partner delivering scalable, high-impact experiences for business initiatives
• Collaborate with internal event strategy, creative, technology, production and operations teams to develop tailored client solutions
• Develop compelling proposals and business cases supporting multi-program and enterprise-wide engagements
• Generate new business through networking, referrals, social selling, and proactive outreach
• Maintain pipeline discipline and accurate forecasting within Salesforce
• Adopt and adapt to new technologies and platforms to support sales effectiveness and program delivery

Skills

Enterprise sales

Consultative selling

Stakeholder management

Executive presence

Prospecting

Sales forecasting

Tools

Salesforce CRM

Job description

ITA Group designs and delivers experiences that transform how brands connect with the people they work for, work with, and buy from. We seek a senior Events Sales Executive to drive the sale of strategic meetings, complex events, and incentive travel within the technology sector, focusing on the Bay Area and broader West Region.

The role requires navigating multi-stakeholder environments, selling sponsorships, logistics, event registrations, analytics, branding and production, and building