Enterprise Sales Enablement Marketing Lead

Dow Jones; New York (NY); On-site; USD 110,000 - 140,000; Full time

Benefits offered by this job

Healthcare Plans

Paid Time Off

Retirement Plans

Insurance Plans

Wellness Resources

Education Benefits

Family Care Benefits

Commuter Transit Program

Subscription Discounts

Employee Referral Program

Job summary

Dow Jones in New York City seeks a Sales Enablement Marketing Manager to empower the Sales team with tools, training, and content to engage prospects and convert leads. This role bridges Product Marketing, Acquisition Marketing, Retention Marketing, and Sales for consistent messaging and seamless handoffs.

You will develop enablement programs, build playbooks and battlecards, and collaborate on GTM initiatives while supporting onboarding and ongoing education for reps.

Qualifications

• 7+ years of experience in sales enablement, product marketing, or B2B marketing.
• Experience supporting enterprise or subscription-based sales organizations.
• Strong presentation, communication, and content development skills.
• Ability to simplify complex products and messaging into clear, actionable sales materials.
• Experience collaborating cross-functionally with Product, Sales, and Marketing teams.
• Strong organizational and project management skills.
• Experience with enablement platforms, CRM systems, and sales content management tools is a plus.

Responsibilities

• Develop and deliver sales enablement and training programs for Enterprise Subscription sales teams.
• Create and maintain sales materials, playbooks, presentations, one-pagers, and competitive battlecards.
• Partner with Product Marketing to translate positioning and messaging into actionable sales tools.
• Support onboarding and ongoing education for new and existing sales reps.
• Collaborate with Acquisition Marketing, Retention Marketing, and Sales to align lead handoff processes and campaign follow-up.
• Maintain a centralized library of sales enablement materials and resources.
• Support product launches and GTM initiatives through sales communications and training.
• Gather feedback from Sales teams to identify content, training, and process gaps.
• Monitor and measure adoption and effectiveness of enablement programs and tools.

Skills

Presentation skills

Communication

Content development

Cross-functional collaboration

Organizational skills

Project management

Tools

Enablement platforms

CRM systems

Sales content management tools

Job description

Dow Jones in New York City seeks a Sales Enablement Marketing Manager to empower the Sales team with tools, training, and content to engage prospects and convert leads. This role bridges Product Marketing, Acquisition Marketing, Retention Marketing, and Sales for consistent messaging and seamless handoffs.

You will develop enablement programs, build playbooks and battlecards, and collaborate on GTM initiatives while supporting onboarding and ongoing education for reps.