Sales Enablement Marketing Manager

Dow Jones; New York (NY); On-site; USD 110,000 - 140,000; Full time

Benefits offered by this job

Healthcare Plans

Paid Time Off

Retirement Plans

Insurance Plans

Wellness Resources

Education Benefits

Family Care Benefits

Commuter Transit Program

Subscription Discounts

Employee Referral Program

Job summary

Dow Jones in New York City seeks a Sales Enablement Marketing Manager to empower the Sales team with tools, training, and content to engage prospects and convert leads. This role bridges Product Marketing, Acquisition Marketing, Retention Marketing, and Sales for consistent messaging and seamless handoffs.

You will develop enablement programs, build playbooks and battlecards, and collaborate on GTM initiatives while supporting onboarding and ongoing education for reps.

Qualifications

• 7+ years of experience in sales enablement, product marketing, or B2B marketing.
• Experience supporting enterprise or subscription-based sales organizations.
• Strong presentation, communication, and content development skills.
• Ability to simplify complex products and messaging into clear, actionable sales materials.
• Experience collaborating cross-functionally with Product, Sales, and Marketing teams.
• Strong organizational and project management skills.
• Experience with enablement platforms, CRM systems, and sales content management tools is a plus.

Responsibilities

• Develop and deliver sales enablement and training programs for Enterprise Subscription sales teams.
• Create and maintain sales materials, playbooks, presentations, one-pagers, and competitive battlecards.
• Partner with Product Marketing to translate positioning and messaging into actionable sales tools.
• Support onboarding and ongoing education for new and existing sales reps.
• Collaborate with Acquisition Marketing, Retention Marketing, and Sales to align lead handoff processes and campaign follow-up.
• Maintain a centralized library of sales enablement materials and resources.
• Support product launches and GTM initiatives through sales communications and training.
• Gather feedback from Sales teams to identify content, training, and process gaps.
• Monitor and measure adoption and effectiveness of enablement programs and tools.

Skills

Presentation skills

Communication

Content development

Cross-functional collaboration

Organizational skills

Project management

Tools

Enablement platforms

CRM systems

Sales content management tools

Job description

About The Role

The Sales Enablement Marketing Manager supports the Sales team with the tools, training, and content needed to effectively engage prospects and convert leads. This role acts as a bridge between Product Marketing, Acquisition Marketing, Retention Marketing, and Sales to ensure consistent messaging and a seamless handoff from marketing to sales.

NYC - 1211 Ave of the Americas

Full time

Job_Req_53488

About The Role

The Sales Enablement Marketing Manager supports the Sales team with the tools, training, and content needed to effectively engage prospects and convert leads. This role acts as a bridge between Product Marketing, Acquisition Marketing, Retention Marketing, and Sales to ensure consistent messaging and a seamless handoff from marketing to sales.

You Will

• Develop and deliver sales enablement and training programs for Enterprise Subscription sales teams.
• Create and maintain sales materials, playbooks, presentations, one-pagers, and competitive battlecards.
• Partner with Product Marketing to translate positioning and messaging into actionable sales tools.
• Support onboarding and ongoing education for new and existing sales reps.
• Collaborate with Acquisition Marketing, Retention Marketing, and Sales to align lead handoff processes and campaign follow-up.
• Maintain a centralized library of sales enablement materials and resources.
• Support product launches and GTM initiatives through sales communications and training.
• Gather feedback from Sales teams to identify content, training, and process gaps.
• Monitor and measure adoption and effectiveness of enablement programs and tools.

You Have

• 7+ years of experience in sales enablement, product marketing, or B2B marketing.
• Experience supporting enterprise or subscription-based sales organizations.
• Strong presentation, communication, and content development skills.
• Ability to simplify complex products and messaging into clear, actionable sales materials.
• Experience collaborating cross-functionally with Product, Sales, and Marketing teams.
• Strong organizational and project management skills.
• Experience with enablement platforms, CRM systems, and sales content management tools is a plus.

Our Benefits

• Comprehensive Healthcare Plans
• Paid Time Off
• Retirement Plans
• Comprehensive Insurance Plans
• Lifestyle programs & Wellness Resources
• Education Benefits
• Family Care Benefits & Caregiving Support
• Commuter Transit Program
• Subscription Discounts
• Employee Referral Program

Learn More About All Our US Benefits

Equal Opportunity Employer

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, national origin, protected veteran status, disability status or any other protected characteristic under applicable law. EEO/Disabled/Vets

Reasonable Accommodation

We are committed to providing reasonable accommodation for qualified individuals with disabilities in our job application and/or interview process. If you need assistance or accommodation in completing your application or participating in an interview due to a disability, email us at [e-mail]. Please put "Reasonable Accommodation" in the subject line and provide a brief description of the type of assistance you need. This inbox will not be monitored for application status updates.

Business Area: Dow Jones - Industries

Job Category: Sales

Union Status

Non-Union role

Base Pay Range: 110,000.00 - 140,000.00

We’re committed to offering competitive and flexible compensation to attract top talent. This pay range reflects our good faith estimate for the role and may vary based on a candidate’s experience, skills, location, and other relevant factors.

For bonus-eligible roles, targets are determined based on multiple considerations, including market benchmarks and individual contributions.

For benefits-eligible roles, we offer a comprehensive and competitive benefits package covering health, retirement, wellbeing, and more, along with optional benefits to meet the diverse needs of our employees.

Dow Jones is a global provider of news and business information, delivering content to consumers and organizations around the world across multiple formats, including print, digital, mobile and live events. Dow Jones has produced unrivaled quality content for more than 130 years and today has one of the world’s largest newsgathering operations globally.

It is home to leading publications and products including the flagship Wall Street Journal, America’s largest newspaper by paid circulation; Barron’s, MarketWatch, Mansion Global, Financial News, Dow Jones Risk & Compliance and Dow Jones Newswires. Dow Jones is a division of News Corp (Nasdaq: NWS, NWSA; ASX: NWS, NWSLV).

Req ID: 53488