Performance Marketing & ABM Lead

Assurant, Inc.; United States; Remote; USD 110,000 - 150,000; Full time

Benefits offered by this job

Remote work

Job summary

Assurant, Inc. seeks a Performance Marketing & ABM Manager to lead enterprise demand generation, focusing on paid media and ABM across priority business lines. Translate objectives into audience strategies, integrated campaigns, and investment plans to accelerate pipeline and revenue growth.

You will collaborate with Marketing, Sales, and Analytics, drive data-driven optimization, and manage budgets, vendors, and partnerships to maximize ROI and impact.

Qualifications

• Bachelor's degree in Marketing, Business, Communications, or related field.
• Minimum 7 years in B2B marketing, performance marketing, ABM, or demand generation.
• Experience leading complex digital campaigns from strategy through optimization.
• Strong expertise in paid search, paid social, and display advertising.
• Experience with Demandbase, 6sense, or similar ABM platforms.
• Experience with Salesforce Sales Cloud; HubSpot or similar CRM.
• Proven project management, stakeholder management, communication, and presentation skills.
• Ability to manage multiple priorities within a matrixed enterprise environment.

Responsibilities

• Develop and execute digital acquisition and demand generation strategies.
• Plan, launch, and optimize paid media campaigns across search, social, display, video, retargeting, and other digital channels.
• Monitor campaign performance and make data-driven recommendations to improve results and maximize return on investment.
• Lead account-based marketing (ABM) initiatives, including audience segmentation, account targeting, personalization, and campaign activation.
• Leverage platforms such as Demandbase, LinkedIn, and other marketing technologies to drive engagement and pipeline growth.
• Partner with Marketing, Sales, and cross-functional stakeholders to align target audiences, campaign objectives, and go-to-market strategies.
• Collaborate with Marketing Operations and Analytics teams to support campaign execution, measurement, and reporting.
• Manage media budgets, forecasts, vendor relationships, and agency partnerships to ensure efficient use of resources.
• Evaluate marketing technologies, digital channels, and emerging advertising opportunities to drive innovation and improve performance.
• Continuously refine marketing strategies, success metrics, and ABM capabilities to enhance business impact and support growth.

Skills

Performance marketing

Demand generation

ABM

Audience targeting

Analytics

Campaign optimization

Strategic planning

Education

Bachelor's degree in Marketing/Business

Tools

Demandbase

6sense

LinkedIn Ads

Salesforce Sales Cloud

HubSpot CRM

Job description

Assurant, Inc. seeks a Performance Marketing & ABM Manager to lead enterprise demand generation, focusing on paid media and ABM across priority business lines. Translate objectives into audience strategies, integrated campaigns, and investment plans to accelerate pipeline and revenue growth.

You will collaborate with Marketing, Sales, and Analytics, drive data-driven optimization, and manage budgets, vendors, and partnerships to maximize ROI and impact.