Enterprise Demand Gen & ABM Leader

American Bankers Insurance Company of Florida; United States; Remote; USD 88,000 - 147,000; Full time

Job summary

Assurant is seeking a Performance Marketing & ABM Manager to lead enterprise demand generation programs, optimize paid media, and drive pipeline across priority business units. You will partner with Marketing, Sales, and Analytics to translate objectives into audience strategies and cross-channel campaigns.

The role demands 7+ years in B2B marketing, strong ABM and paid media expertise, and a data-driven mindset to maximize ROI and accelerate revenue growth within a large, global organization.

Qualifications

• Bachelor's degree in Marketing, Business, Communications, or related field.
• 7+ years of B2B marketing, performance marketing, ABM, demand generation, or related disciplines.
• Experience leading complex digital campaigns from strategy through optimization.
• Strong expertise in paid search, paid social, and display advertising.
• Experience with CRM platforms such as Salesforce or HubSpot.

Responsibilities

• Develop and execute digital acquisition and demand generation strategies.
• Plan and optimize paid media campaigns across search, social, display, and video.
• Monitor campaign performance and make data-driven recommendations to improve ROI.
• Lead ABM initiatives, including audience segmentation, account targeting, and activation.
• Collaborate with Marketing, Sales, and Analytics to align objectives and measure impact.
• Manage media budgets, forecasts, vendor relationships, and agency partnerships.

Skills

B2B marketing

Performance marketing

ABM

Demand generation

Lead generation

Education

Bachelor's degree

Tools

Demandbase

6sense

Salesforce Sales Cloud

HubSpot

Job description

Assurant is seeking a Performance Marketing & ABM Manager to lead enterprise demand generation programs, optimize paid media, and drive pipeline across priority business units. You will partner with Marketing, Sales, and Analytics to translate objectives into audience strategies and cross-channel campaigns.

The role demands 7+ years in B2B marketing, strong ABM and paid media expertise, and a data-driven mindset to maximize ROI and accelerate revenue growth within a large, global organization.