Performance Marketing & ABM Manager

Assurant; United States; Remote; USD 88,000 - 147,000; Full time

Job summary

Assurant is seeking a Performance Marketing & ABM Manager to lead enterprise demand generation and paid media programs that drive awareness, pipeline, and revenue across priority lines of business.

You will translate business objectives into audience strategies, manage cross-functional campaigns, and optimize performance using data, analytics, and market insights to maximize ROI and align with revenue goals.

Qualifications

• Bachelor's degree in Marketing, Business, Communications, or related field.
• 7+ years of experience in B2B marketing, performance marketing, ABM, or demand generation.
• Experience leading complex digital campaigns from strategy through optimization.
• Strong expertise in paid search, paid social, and display advertising.
• Experience with ABM platforms like Demandbase or 6sense; CRM familiarity with Salesforce or HubSpot.

Responsibilities

• Develop and execute digital acquisition and demand generation strategies.
• Plan, launch, and optimize paid media campaigns across search, social, display, video, retargeting, and other digital channels.
• Monitor campaign performance and make data-driven recommendations to improve results and maximize ROI.
• Lead ABM initiatives, including audience segmentation, account targeting, personalization, and activation.
• Leverage platforms such as Demandbase, LinkedIn, and other marketing technologies to drive engagement and pipeline growth.
• Partner with Marketing, Sales, and cross-functional stakeholders to align target audiences and go-to-market strategies.
• Collaborate with Marketing Operations and Analytics teams to support campaign execution, measurement, and reporting.
• Manage media budgets, forecasts, vendor relationships, and agency partnerships.
• Evaluate marketing technologies, digital channels, and emerging opportunities to drive innovation.
• Continuously refine marketing strategies, success metrics, and ABM capabilities to enhance impact.

Skills

Performance marketing

ABM

Demand generation

Analytics

ROI optimization

Education

Bachelor's degree in Marketing

Tools

Demandbase

6sense

Salesforce Sales Cloud

HubSpot

Job description

Join a high-impact Digital Marketing team as a Performance Marketing & ABM Manager, where you will lead the strategy, execution, and optimization of enterprise demand generation initiatives that directly influence revenue growth. This role is responsible for driving awareness, engagement, qualified pipeline, and customer acquisition across multiple priority lines of business through innovative performance marketing and account-based marketing (ABM) programs.

As a strategic marketing partner and individual contributor, you will translate business objectives and sales priorities into targeted audience strategies, integrated paid media campaigns, ABM initiatives, channel experimentation, and investment plans designed to accelerate pipeline creation and increase sales velocity. Leveraging data, analytics, and market insights, you will continuously optimize campaign performance to maximize ROI and deliver measurable business outcomes.

Working cross-functionally with line-of-business marketing leaders, sales organizations, analytics teams, digital marketing peers, and external agency partners, you will play a critical role in aligning marketing efforts with revenue objectives. You will own the growth strategy and performance of paid and ABM programs while partnering with internal stakeholders on campaign execution, funnel optimization, measurement, and reporting.

The ideal candidate is a results-driven digital marketer with deep expertise in performance marketing, demand generation, audience targeting, and account-based marketing. They possess a strong analytical mindset, a passion for experimentation, and a proven ability to transform complex business goals into scalable marketing programs that drive engagement, pipeline growth, and revenue impact.

What Makes Us Different?

This role combines performance marketing, account-based marketing, innovation, and enterprise collaboration. You will help shape go-to-market strategies, evaluate emerging technologies, and influence growth initiatives across multiple lines of business.

What Will Be My Duties and Responsibilities in This Job?

• Develop and execute digital acquisition and demand generation strategies that support business and pipeline goals.
• Plan, launch, and optimize paid media campaigns across search, social, display, video, retargeting, and other digital channels.
• Monitor campaign performance and make data-driven recommendations to improve results and maximize return on investment.
• Lead account-based marketing (ABM) initiatives, including audience segmentation, account targeting, personalization, and campaign activation.
• Leverage platforms such as Demandbase, LinkedIn, and other marketing technologies to drive engagement and pipeline growth.
• Partner with Marketing, Sales, and cross-functional stakeholders to align target audiences, campaign objectives, and go-to-market strategies.
• Collaborate with Marketing Operations and Analytics teams to support campaign execution, measurement, and reporting.
• Manage media budgets, forecasts, vendor relationships, and agency partnerships to ensure efficient use of resources.
• Evaluate marketing technologies, digital channels, and emerging advertising opportunities to drive innovation and improve performance.
• Continuously refine marketing strategies, success metrics, and ABM capabilities to enhance business impact and support growth.

What Are the Requirements Needed for This Position?

• Bachelor's degree in Marketing, Business, Communications, or related field.
• A minimum of 7 years of experience in B2B marketing, performance marketing, ABM, demand generation, or related disciplines.
• Experience leading complex digital campaigns from strategy through optimization.
• Strong expertise in paid search, paid social, and display advertising.
• Experience with Demandbase, 6sense, or similar ABM platforms.
• Experience with Salesforce Sales Cloud; HubSpot or similar CRM platforms considered.
• Proven project management, stakeholder management, communication, and presentation skills.
• Ability to manage multiple priorities within a matrixed enterprise environment.

What Other Skills/Experience Would Be Helpful to Have?

• Salesforce Marketing Cloud experience.
• Enterprise B2B marketing experience across multiple business units.
• Agency-side marketing experience.
• Experience with AI tools including Microsoft Copilot.
• Experience evaluating new marketing technologies and channels.

#LI-Remote

#AssurantProudKS

Pay Range:

$88,000.00 - $147,000.00

Any posted pay range considers a wide range of compensation factors, including candidate background, experience and work location, while also allowing for salary growth within the position.

If there is no posting end date listed then this is a pipeline requisition, and we will continue to collect applications on an ongoing basis.

What’s the culture like at Assurant?

Our unique culture is a big reason why talented people choose Assurant. Named a Best/Great Place to Work in 14 countries and awarded the Fortune America’s Most Innovative Companies recognition, we bring together top talent around the world. Although we have a wide variety of skills and experiences, we share common characteristics that are uniquely Assurant. A passion for service. An ability to innovate in practical ways. And a willingness to take chances. We call our culture The Assurant Way.

Company Overview

Assurant is a leading global business services company that supports, protects, and connects major consumer purchases. A Fortune 500 company with a presence in 21 countries, Assurant supports the advancement of the connected world by partnering with the world’s leading brands to develop innovative solutions and deliver an enhanced customer experience through mobile device solutions, extended service contracts, vehicle protection services, renters insurance, lender-placed insurance products, and other specialty products.

AI and Biometric Usage

Assurant supports the responsible use of Artificial Intelligence (AI), but we want to know the real you. Visit our AI Usage Guidelines page to understand what we expect from applicants regarding their use of AI during the application process. Since we would like to know the real you, we require that all of our virtual interviews be conducted on video.

Employment is contingent upon completion of a required identity verification process, which may include biometric technology, where permitted by applicable law and subject to applicable notice and consent requirements. See our Privacy Notice to learn about Assurant’s privacy practices, including our use of AI-enabled technology, automated decision making, and biometric information.

Equal Opportunity Statement

Assurant is an Equal Employment Opportunity employer and does not use or consider race, color, religion, sex, national origin, age, disability, veteran status, sexual orientation, gender identity, or any other characteristic protected by federal, state, or local law in employment decisions.