Performance Marketing & ABM Manager

Assurant, Inc.; United States; Remote; USD 110,000 - 150,000; Full time

Benefits offered by this job

Remote work

Job summary

Assurant, Inc. seeks a Performance Marketing & ABM Manager to lead enterprise demand generation, focusing on paid media and ABM across priority business lines. Translate objectives into audience strategies, integrated campaigns, and investment plans to accelerate pipeline and revenue growth.

You will collaborate with Marketing, Sales, and Analytics, drive data-driven optimization, and manage budgets, vendors, and partnerships to maximize ROI and impact.

Qualifications

• Bachelor's degree in Marketing, Business, Communications, or related field.
• Minimum 7 years in B2B marketing, performance marketing, ABM, or demand generation.
• Experience leading complex digital campaigns from strategy through optimization.
• Strong expertise in paid search, paid social, and display advertising.
• Experience with Demandbase, 6sense, or similar ABM platforms.
• Experience with Salesforce Sales Cloud; HubSpot or similar CRM.
• Proven project management, stakeholder management, communication, and presentation skills.
• Ability to manage multiple priorities within a matrixed enterprise environment.

Responsibilities

• Develop and execute digital acquisition and demand generation strategies.
• Plan, launch, and optimize paid media campaigns across search, social, display, video, retargeting, and other digital channels.
• Monitor campaign performance and make data-driven recommendations to improve results and maximize return on investment.
• Lead account-based marketing (ABM) initiatives, including audience segmentation, account targeting, personalization, and campaign activation.
• Leverage platforms such as Demandbase, LinkedIn, and other marketing technologies to drive engagement and pipeline growth.
• Partner with Marketing, Sales, and cross-functional stakeholders to align target audiences, campaign objectives, and go-to-market strategies.
• Collaborate with Marketing Operations and Analytics teams to support campaign execution, measurement, and reporting.
• Manage media budgets, forecasts, vendor relationships, and agency partnerships to ensure efficient use of resources.
• Evaluate marketing technologies, digital channels, and emerging advertising opportunities to drive innovation and improve performance.
• Continuously refine marketing strategies, success metrics, and ABM capabilities to enhance business impact and support growth.

Skills

Performance marketing

Demand generation

ABM

Audience targeting

Analytics

Campaign optimization

Strategic planning

Education

Bachelor's degree in Marketing/Business

Tools

Demandbase

6sense

LinkedIn Ads

Salesforce Sales Cloud

HubSpot CRM

Job description

Join a high-impact Digital Marketing team as a Performance Marketing & ABM Manager, where you will lead the strategy, execution, and optimization of enterprise demand generation initiatives that directly influence revenue growth. This role is responsible for driving awareness, engagement, qualified pipeline, and customer acquisition across multiple priority lines of business through innovative performance marketing and account-based marketing (ABM) programs.

As a strategic marketing partner and individual contributor, you will translate business objectives and sales priorities into targeted audience strategies, integrated paid media campaigns, ABM initiatives, channel experimentation, and investment plans designed to accelerate pipeline creation and increase sales velocity. Leveraging data, analytics, and market insights, you will continuously optimize campaign performance to maximize ROI and deliver measurable business outcomes.

Working cross-functionally with line-of-business marketing leaders, sales organizations, analytics teams, digital marketing peers, and external agency partners, you will play a critical role in aligning marketing efforts with revenue objectives. You will own the growth strategy and performance of paid and ABM programs while partnering with internal stakeholders on campaign execution, funnel optimization, measurement, and reporting.

The ideal candidate is a results-driven digital marketer with deep expertise in performance marketing, demand generation, audience targeting, and account-based marketing. They possess a strong analytical mindset, a passion for experimentation, and a proven ability to transform complex business goals into scalable marketing programs that drive engagement, pipeline growth, and revenue impact.

What Makes Us Different?

This role combines performance marketing, account-based marketing, innovation, and enterprise collaboration. You will help shape go-to-market strategies, evaluate emerging technologies, and influence growth initiatives across multiple lines of business.

What Will Be My Duties and Responsibilities in This Job?

• Develop and execute digital acquisition and demand generation strategies that support business and pipeline goals.
• Plan, launch, and optimize paid media campaigns across search, social, display, video, retargeting, and other digital channels.
• Monitor campaign performance and make data-driven recommendations to improve results and maximize return on investment.
• Lead account-based marketing (ABM) initiatives, including audience segmentation, account targeting, personalization, and campaign activation.
• Leverage platforms such as Demandbase, LinkedIn, and other marketing technologies to drive engagement and pipeline growth.
• Partner with Marketing, Sales, and cross-functional stakeholders to align target audiences, campaign objectives, and go-to-market strategies.
• Collaborate with Marketing Operations and Analytics teams to support campaign execution, measurement, and reporting.
• Manage media budgets, forecasts, vendor relationships, and agency partnerships to ensure efficient use of resources.
• Evaluate marketing technologies, digital channels, and emerging advertising opportunities to drive innovation and improve performance.
• Continuously refine marketing strategies, success metrics, and ABM capabilities to enhance business impact and support growth.

What Are the Requirements Needed for This Position?

• Bachelor's degree in Marketing, Business, Communications, or related field.
• A minimum of 7 years of experience in B2B marketing, performance marketing, ABM, demand generation, or related disciplines.
• Experience leading complex digital campaigns from strategy through optimization.
• Strong expertise in paid search, paid social, and display advertising.
• Experience with Demandbase, 6sense, or similar ABM platforms.
• Experience with Salesforce Sales Cloud; HubSpot or similar CRM platforms considered.
• Proven project management, stakeholder management, communication, and presentation skills.
• Ability to manage multiple priorities within a matrixed enterprise environment.

What Other Skills/Experience Would Be Helpful to Have?

• Salesforce Marketing Cloud experience.
• Enterprise B2B marketing experience across multiple business units.
• Agency-side marketing experience.
• Experience with AI tools including Microsoft Copilot.
• Experience evaluating new marketing technologies and channels.

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