Enterprise Operations External Relations Professional New York, US

Avature; New York (NY); On-site; USD 116,000 - 176,000; Full time

Job summary

An established industry player is seeking a dynamic External Relations Specialist to join their communications team. This role focuses on crafting compelling narratives that highlight the company's innovative work with clients. You will collaborate with diverse teams to create strategic media campaigns, develop engaging content, and build strong relationships with media and influencers. If you are passionate about storytelling and have a knack for navigating complex technologies, this opportunity offers a chance to make a significant impact in a forward-thinking environment that values creativity and collaboration.

Benefits

Healthcare benefits

401(k) plan

Paid time off

Training and educational resources

Diverse employee resource groups

Qualifications

• 7-8 years in technology media relations or marketing communications.
• Hands-on experience building and driving stories with reporters.

Responsibilities

• Support the communications team to drive stories about IBM’s work.
• Develop written content, including media plans and press releases.
• Build collaborative relationships with clients and internal teams.

Skills

Media Relations

Marketing Communications

Storytelling

Strategic Planning

Education

Bachelor's Degree

Job description

Hiring manager and Recruiter should collaborate to create the relevant verbiage.

Your role and responsibilities

At IBM, we work with our clients to invent things that matter to the world. Today, we are pioneering the most promising and disruptive technologies that will transform industries and society. The IBM communications team drives broad, cross-company reputation and positioning initiatives by shaping perceptions of the company among specific audiences: media, industry analysts, current or potential clients, and IBMers.

We’re seeking an outstanding communications professional with the right experience, expertise, media relationships, insights, enthusiasm to work on telling stories about IBM’s work with clients. To be successful, you must come to work with a growth mindset, be comfortable working autonomously, embrace collaborating with large cross-company, multi-disciplinary and global teams, and have the ability to translate complex technical concepts.

You must have a “sleeves rolled up” attitude and an insatiable curiosity to explore, learn, and work closely with our client leaders and clients themselves to create interesting, and relevant storytelling opportunities that align with IBM’s strategy. You will help to craft strategies to cultivate mutually beneficial relationships with media and influencers, secure media engagements and coverage, develop content, execute news announcements, and plan press events and briefings. This work will have a heavy focus on AI client storytelling as well as highlighting our technical & consulting expertise and people.

Responsibilities:

• Support the IBM communications team to drive stories about IBM’s work with clients, creating mindshare and thought leadership across key initiatives through strategic and thoughtful storytelling campaigns.
• Develop written content, including media plans, messaging, FAQ’s, blogs, pitches, press releases, and other materials to support the communications goals and objectives of IBM communications.
• Build trusted and collaborative relationships with IBM clients and internal teams to both serve as a communications advisor and conduct regular story-mining.
• Partner with corporate communications colleagues, geographic communications teams, internal communications experts, social media colleagues, and others across the company to maintain cohesive messaging in support of IBM’s global strategy.
• Collaborate with marketing, content, and social teams to drive communications around integrated campaigns.
• Monitor, measure, and report periodically on media coverage resulting from campaigns and outreach.
• Identify media movements and trends across key subject areas for IBM Research for potential relationship building and proactive outreach opportunities.

Required Professional Expertise:

• 7-8+ years in technology media relations, marketing communications, or similar experience in-house or in an agency setting.
• Aptitude for planning and executing integrated and scalable media campaigns.
• Hands-on experience building and driving stories with reporters and producers.
• Experience in presenting to and offering strategic guidance to business leaders and executives.

Preferred Professional Expertise:

• Ability to synthesize complex technologies, products, and market challenges.
• Expanded and timely knowledge of emerging and enterprise technologies and key industry players.
• Experience in building out concepts and content with supporting creative, social and internal communications teams.

This role requires the ability to work in the U.S., preferably in the NYC or Austin markets.

Required education

Bachelor's Degree

Required technical and professional expertise

Required Professional Expertise:

• 7-8+ years in technology media relations, marketing communications, or similar experience in-house or in an agency setting.
• Aptitude for planning and executing integrated and scalable media campaigns.
• Hands-on experience building and driving stories with reporters and producers.
• Experience in presenting to and offering strategic guidance to business leaders and executives.

Preferred Professional Expertise:

• Ability to synthesize complex technologies, products, and market challenges.
• Expanded and timely knowledge of emerging and enterprise technologies and key industry players.
• Experience in building out concepts and content with supporting creative, social and internal communications teams.

Preferred technical and professional experience

Hiring manager and Recruiter should collaborate to create the relevant verbiage.

YOUR LIFE @ IBM

In a world where technology never stands still, we understand that, dedication to our clients success, innovation that matters, and trust and personal responsibility in all our relationships, lives in what we do as IBMers as we strive to be the catalyst that makes the world work better.

Being an IBMer means you’ll be able to learn and develop yourself and your career, you’ll be encouraged to be courageous and experiment everyday, all whilst having continuous trust and support in an environment where everyone can thrive whatever their personal or professional background.

Our IBMers are growth minded, always staying curious, open to feedback and learning new information and skills to constantly transform themselves and our company. They are trusted to provide on-going feedback to help other IBMers grow, as well as collaborate with colleagues keeping in mind a team focused approach to include different perspectives to drive exceptional outcomes for our customers. The courage our IBMers have to make critical decisions everyday is essential to IBM becoming the catalyst for progress, always embracing challenges with resources they have to hand, a can-do attitude and always striving for an outcome focused approach within everything that they do.

Are you ready to be an IBMer?

ABOUT IBM

IBM’s greatest invention is the IBMer. We believe that through the application of intelligence, reason and science, we can improve business, society and the human condition, bringing the power of an open hybrid cloud and AI strategy to life for our clients and partners around the world.

Restlessly reinventing since 1911, we are not only one of the largest corporate organizations in the world, we’re also one of the biggest technology and consulting employers, with many of the Fortune 50 companies relying on the IBM Cloud to run their business.

At IBM, we pride ourselves on being an early adopter of artificial intelligence, quantum computing and blockchain. Now it’s time for you to join us on our journey to being a responsible technology innovator and a force for good in the world.

IBM is proud to be an equal-opportunity employer. All qualifiedapplicants will receive consideration for employment without regard to race,color, religion, sex, gender, gender identity or expression, sexualorientation, national origin, caste, genetics, pregnancy, disability,neurodivergence, age, veteran status, or other characteristics. IBM is alsocommitted to compliance with all fair employment practices regardingcitizenship and immigration status.

OTHER RELEVANT JOB DETAILS

IBM offers a competitive and comprehensive benefits program. Eligible employees may have access to:

• Healthcare benefits including medical & prescription drug coverage, dental, vision, and mental health & well being
• Financial programs such as 401(k), the IBM Employee Stock Purchase Plan, financial counseling, life insurance, short & long- term disability coverage, and opportunities for performance based salary incentive programs
• Generous paid time off including 12 holidays, minimum 56 hours sick time, 120 hours vacation, 12 weeks parental bonding leave in accordance with IBM Policy, and other Paid Care Leave programs. IBM also offers paid family leave benefits to eligible employees where required by applicable law
• Training and educational resources on our personalized, AI-driven learning platform where IBMers can grow skills and obtain industry-recognized certifications to achieve their career goals
• Diverse and inclusive employee resource groups, giving & volunteer opportunities, and discounts on retail products, services & experiences

We consider qualified applicants with criminal histories, consistent with applicable law.

This position was posted on the date cited in the key job details section and is anticipated to remain posted for 21 days from this date or less if not needed to fill the role.

The compensation range and benefits for this position are based on a full-time schedule for a full calendar year. The salary will vary depending on your job-related skills, experience and location. Pay increment and frequency of pay will be in accordance with employment classification and applicable laws. For part time roles, your compensation and benefits will be adjusted to reflect your hours. Benefits may be pro-rated for those who start working during the calendar year.

Job Title

External Relations Specialist

Date posted

09-Apr-2025

Job ID

24410

City / Township / Village

New York

State / Province

New York

Country

United States

Work arrangement

Onsite

Area of work

Enterprise Operations

Employment type

Regular

Contract type

Regular

Projected Minimum Salary per year

116,000.00

Projected Maximum Salary per year

176,000.00

Position type

Professional

Some travel may be required based on business demand

Company

(0147) International Business Machines Corporation

Shift

General (daytime)

Is this role a commissionable/sales incentive based position?