Enterprise Marketing Specialist

Yoh, A Day & Zimmermann Company; Fort Mill (SC); Híbrido; USD 29.000 - 41.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Medical, Prescription, Dental & Vision

Health Savings Account (HSA)

Life & Disability Insurance

401K Retirement Savings Plan

Employee Assistance Program (EAP)

Direct Deposit & weekly epayroll

Referral Bonus Programs

Certification and training

Descripción de la vacante

Yoh, a Day & Zimmermann company, is seeking an Enterprise Marketing Specialist for a 12-month hybrid role in Fort Mill, SC. You will plan, create, and execute demand generation campaigns across multiple channels, develop email nurture programs, coordinate assets and timelines, and collaborate with stakeholders to drive advisor engagement and lead generation.

The role requires expertise in content development, AI-enabled workflows, and campaign measurement, with a focus on compliance and brand

Formación

• Bachelor's degree in Marketing, Communications, Business, Digital Marketing, or related field, or equivalent combination of education and experience.
• 3+ years of experience supporting demand generation, content marketing, digital marketing, campaign management, or marketing operations.
• Experience developing and executing email marketing campaigns, nurture programs, and lead generation initiatives.
• Experience creating marketing content across multiple formats, including social media posts, infographics, guides, e-books, checklists, landing pages, and email campaigns.
• Demonstrated ability to manage multiple projects simultaneously while meeting deadlines in a fast-paced environment.
• Strong written communication, copywriting, editing, and proofreading skills.
• Demonstrated experience using AI tools such as Microsoft Copilot, WriterAI, or similar tools to support content creation, research, or workflow efficiency.
• Exceptional attention to detail and commitment to quality.
• Strong organizational and project management skills.
• Analytical mindset with the ability to interpret marketing data and identify opportunities for improvement.
• Proficiency with Microsoft Office applications, including Excel and PowerPoint.
• Ability to collaborate effectively with cross-functional partners and stakeholders.
• Experience building and optimizing email nurture programs and customer journeys.
• Experience working with financial services marketing platforms such as AdvisorStream, FMG, Snappy Kraken or similar technologies.
• Experience utilizing lead tracking processes.
• Experience with reporting and analytics tools such as Power BI, Tableau, Google Analytics, or Salesforce reporting.
• Experience creating campaign performance reports and presenting insights to stakeholders.
• Knowledge of lead generation, audience segmentation, campaign testing, and conversion optimization best practices.
• Experience developing prompt libraries, AI workflows, or AI-assisted marketing processes.
• Experience supporting marketing efforts within regulated industries that require formal approval and compliance review processes.
• Experience leveraging campaign performance data to recommend business improvements.

Responsabilidades

• Support the planning, creation, and execution of demand generation campaigns across multiple marketing channels.
• Develop and deploy email nurture campaigns that support lead generation and advisor engagement goals.
• Coordinate campaign assets, timelines, approvals, and launch activities.
• Partner with internal stakeholders to support demand generation initiatives, pilot programs, and marketing campaigns.
• Ensure campaigns are executed accurately and on schedule.
• Assist with audience segmentation and campaign targeting efforts.
• Monitor campaign execution to ensure consistency with brand standards and business objectives.

Conocimientos

Email marketing

Demand generation

Content marketing

Campaign management

Lead generation

AI tools usage

Analytics

Copywriting

Project management

Cross-functional collaboration

Educación

Bachelor's degree in Marketing

Herramientas

AdvisorStream

FMG

Snappy Kraken

Power BI

Tableau

Google Analytics

Salesforce reporting

Microsoft Copilot

Descripción del empleo

Enterprise Marketing Specialist

12 month contract

Fort Mill, SC (Hybrid)

Key Responsibilities

• Support the planning, creation, and execution of demand generation campaigns across multiple marketing channels.


• Develop and deploy email nurture campaigns that support lead generation and advisor engagement goals.


• Coordinate campaign assets, timelines, approvals, and launch activities.


• Partner with internal stakeholders to support demand generation initiatives, pilot programs, and marketing campaigns.


• Ensure campaigns are executed accurately and on schedule.


• Assist with audience segmentation and campaign targeting efforts.


• Monitor campaign execution to ensure consistency with brand standards and business objectives.

Content Development

• Create and adapt marketing assets, including: Social media posts, Carousel posts, Infographics, Short-form videos and video reels, Checklists, Guides, E-books, Lead magnets, Landing page content, Email communication


• Repurpose existing content into multiple formats to maximize reach and engagement


• Support content customization and personalization initiatives for advisor audiences


• Assist in maintaining content calendars and campaign schedules


• Apply best practices for demand generation, lead capture, and audience engagement.

Compliance Review & Approval Management

• Prepare and submit marketing materials for compliance review and approval.


• Coordinate revisions resulting from compliance feedback.


• Maintain records and documentation related to marketing approvals.


• Ensure all materials adhere to brand standards, regulatory requirements, and compliance guidelines.


• Manage timelines and communications throughout the review process to support timely campaign execution.

AI Content Enablement

• Utilize AI tools to improve content development efficiency and campaign execution.


• Develop, test, and refine prompts for content creation, personalization, and campaign support.


• Build and maintain a centralized prompt library that can be leveraged across the marketing team.


• Identify opportunities to streamline workflows through AI-assisted processes.


• Document repeatable AI-enabled workflows and best practices.


• Serve as an advocate for responsible AI adoption and continuous improvement within the marketing team.

Campaign Measurement & Optimization

• Tracking campaign performance and engagement metrics.


• Monitoring lead generation results and conversion trends.


• Supporting reporting on marketing effectiveness and business outcomes.


• Analyzing performance across email campaigns, lead magnets, content initiatives, and demand generation programs.


• Identifying opportunities to improve campaign performance.


• Providing recommendations based on data and campaign insights.


• Supporting the development of reporting and dashboards for leadership.

Required Qualifications

• Bachelor's degree in Marketing, Communications, Business, Digital Marketing, or related field, or equivalent combination of education and experience.


• 3+ years of experience supporting demand generation, content marketing, digital marketing, campaign management, or marketing operations.


• Experience developing and executing email marketing campaigns, nurture programs, and lead generation initiatives.


• Experience creating marketing content across multiple formats, including social media posts, infographics, guides, e-books, checklists, landing pages, and email campaigns.


• Demonstrated ability to manage multiple projects simultaneously while meeting deadlines in a fast-paced environment.


• Strong written communication, copywriting, editing, and proofreading skills.


• Demonstrated experience using AI tools such as Microsoft Copilot, WriterAI, or similar tools to support content creation, research, or workflow efficiency.


• Exceptional attention to detail and commitment to quality.


• Strong organizational and project management skills.


• Analytical mindset with the ability to interpret marketing data and identify opportunities for improvement.


• Proficiency with Microsoft Office applications, including Excel and PowerPoint.


• Ability to collaborate effectively with cross-functional partners and stakeholders.


• Experience building and optimizing email nurture programs and customer journeys.


• Experience working with financial services marketing platforms such as AdvisorStream, FMG, Snappy Kraken or similar technologies.


• Experience utilizing lead tracking processes.


• Experience with reporting and analytics tools such as Power BI, Tableau, Google Analytics, or Salesforce reporting.


• Experience creating campaign performance reports and presenting insights to stakeholders.


• Knowledge of lead generation, audience segmentation, campaign testing, and conversion optimization best practices.


• Experience developing prompt libraries, AI workflows, or AI-assisted marketing processes.


• Experience supporting marketing efforts within regulated industries that require formal approval and compliance review processes.


• Experience leveraging campaign performance data to recommend business improvements.

Estimated Min Rate

$21.00

Estimated Max Rate

$30.00

Benefits include:

• Medical, Prescription, Dental & Vision Benefits (for employees working 20+ hours per week)


• Health Savings Account (HSA) (for employees working 20+ hours per week)


• Life & Disability Insurance (for employees working 20+ hours per week)


• MetLife Voluntary Benefits


• Employee Assistance Program (EAP)


• 401K Retirement Savings Plan


• Direct Deposit & weekly epayroll


• Referral Bonus Programs


• Certification and training opportunities

Note: Any pay ranges displayed are estimations. Actual pay is determined by an applicant's experience, technical expertise, and other qualifications as listed in the job description. All qualified applicants are welcome to apply.

Yoh, a Day & Zimmermann company, is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.

For California applicants, qualified applicants with arrest or conviction records will be considered for employment in accordance with the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. All of the material job duties described in this posting are job duties for which a criminal history may have a direct, adverse, and negative relationship potentially resulting in the withdrawal of a conditional offer of employment.

It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.

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