Enterprise Marketing Manager: GTM & Demand Growth

RSM; Chicago (IL); Hybrid; USD 95,000 - 164,000; Full time

Job summary

RSM is seeking an Enterprise Integrated GTM Marketing Manager to shape and activate firmwide programs tied to priority market opportunities. You will translate complex capabilities into clear buyer-centered narratives and connect brand strategy to demand generation across the full buyer journey, using integrated campaigns to build awareness, influence pipeline, and contribute to revenue growth.

The ideal candidate brings strong B2B marketing strategy, audience insight, cross-functional

Qualifications

• Strong written and verbal communication skills.
• Excellent project management, critical thinking, and organizational skills.
• Willingness to learn, understand, and adopt AI within the firm's tools and platforms.

Responsibilities

• Works closely with key business leaders to develop and implement a marketing strategy in support of enterprise integrated go-to-market programs.
• Synthesizes priorities across service lines, industries, buyer functions and markets into a coherent external story.
• Develops integrated GTM strategies with priority audiences, buyer issues, positioning and value propositions.
• Creates strategic briefs and decision frameworks to align cross-functional teams around a buyer-led narrative.
• Partners with cross-functional teams to orchestrate campaigns across paid, earned, owned and seller-led channels.

Skills

Communication

Project management

Cross-functional collaboration

Audience insight

Measurement/Analytics

Education

Bachelor’s degree

Tools

Microsoft Word

Excel

PowerPoint

Job description

RSM is seeking an Enterprise Integrated GTM Marketing Manager to shape and activate firmwide programs tied to priority market opportunities. You will translate complex capabilities into clear buyer-centered narratives and connect brand strategy to demand generation across the full buyer journey, using integrated campaigns to build awareness, influence pipeline, and contribute to revenue growth.

The ideal candidate brings strong B2B marketing strategy, audience insight, cross-functional