Enterprise GTM Marketing Manager

RSM US LLP; Baltimore (MD); Hybrid; USD 95,000 - 164,000; Full time

Job summary

RSM US LLP is seeking an Enterprise Integrated GTM Marketing Manager to shape and activate firmwide programs tied to priority market opportunities. You will translate complex capabilities into buyer-centered narratives and connect brand strategy to demand generation across the buyer journey, driving awareness, pipeline, and revenue growth.

The role requires strong B2B marketing strategy, audience insights, and cross-functional orchestration within a matrixed environment, partnering with

Qualifications

• Bachelor's degree required
• 5-7 years of marketing/growth experience in B2B
• Strong marketing strategy and cross-functional orchestration in a complex environment

Responsibilities

• Develop and implement a marketing strategy in support of enterprise integrated go-to-market programs
• Partner with business leaders to understand priorities, growth goals and target markets
• Translate buyer challenges into clear narratives and activation plans
• Create strategic briefs and decision frameworks to align cross-functional teams
• Monitor full-funnel performance and optimize investments and messaging

Skills

Communication

Microsoft Office

Project management

Organizational skills

AI in tools

Fast learner

Education

Bachelor's degree

Tools

Microsoft Word

Excel

PowerPoint

Job description

RSM US LLP is seeking an Enterprise Integrated GTM Marketing Manager to shape and activate firmwide programs tied to priority market opportunities. You will translate complex capabilities into buyer-centered narratives and connect brand strategy to demand generation across the buyer journey, driving awareness, pipeline, and revenue growth.

The role requires strong B2B marketing strategy, audience insights, and cross-functional orchestration within a matrixed environment, partnering with