Enterprise GTM Marketing Lead - Strategy & Growth

RSM US LLP; New York (NY); Hybrid; USD 95,000 - 164,000; Full time

Job summary

RSM US LLP is seeking an Enterprise Integrated GTM Marketing Manager in New York to shape firmwide programs and translate capabilities into buyer-centered narratives. The role collaborates with enterprise marketing leadership and cross-functional teams to drive awareness, pipeline and revenue growth.

The ideal candidate brings 5–7 years of B2B marketing/growth experience, strong storytelling, and a proven ability to orchestrate multi-channel campaigns in a matrixed environment.

Qualifications

• Bachelor's degree required with 5–7 years of B2B marketing/growth leadership experience.
• Proven track record translating complex services into buyer-centric narratives.
• Experience in cross-functional program management and demand generation.

Responsibilities

• Develop and implement a marketing strategy in support of enterprise GTM programs.
• Synthesize priorities across service lines into a single buyer-led narrative.
• Translate technical content into thought leadership, messaging and activation.
• Lead cross-functional campaigns across paid, earned, owned and seller-led channels.
• Monitor funnel performance and optimize investment, sequencing and messaging.
• Communicate program results and next actions to senior stakeholders.

Skills

Written communication

Verbal communication

Project management

Critical thinking

Organizational skills

AI tools adoption

Fast learner

Education

Bachelor's degree

Tools

Microsoft Word

Excel

PowerPoint

Job description

RSM US LLP is seeking an Enterprise Integrated GTM Marketing Manager in New York to shape firmwide programs and translate capabilities into buyer-centered narratives. The role collaborates with enterprise marketing leadership and cross-functional teams to drive awareness, pipeline and revenue growth.

The ideal candidate brings 5–7 years of B2B marketing/growth experience, strong storytelling, and a proven ability to orchestrate multi-channel campaigns in a matrixed environment.