Enterprise Integrated GTM Marketing Lead

RSM US LLP

Minneapolis (MN)

Hybrid

USD 95,000 - 164,000

Full time

3 days ago

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Job summary

RSM US LLP is seeking an Enterprise Integrated GTM Marketing Manager to shape and activate firmwide programs tied to priority market opportunities. The role translates complex capabilities into buyer-centered narratives that drive awareness, preference, pipeline and revenue in a matrixed environment.

The ideal candidate brings strong B2B marketing strategy, audience insight, cross-functional orchestration, and measurement expertise to collaborate with enterprise leadership and a range of teams

Qualifications

Bachelor’s degree required.
Strong written and verbal communication skills.
Excellent project management and organizational abilities.
Willingness to learn, understand, and adopt AI within the firm’s tools.

Responsibilities

Develop and implement a marketing strategy in support of enterprise go-to-market programs.
Synthesize priorities into a coherent external story for buyers.
Define priority audiences, issues, positioning and value propositions.
Create strategic briefs guiding cross-functional teams from brand to demand generation.
Collaborate with brand, content, digital and field marketing teams to orchestrate campaigns across channels.
Monitor funnel performance and optimize messaging and activation.

Skills

Communication skills

MS Office

Project management

Organizational skills

AI readiness

Learning agility

Education

Bachelor’s degree

Tools

Microsoft Office

Job description

The ideal candidate brings strong B2B marketing strategy, audience insight, cross-functional orchestration, and measurement expertise to collaborate with enterprise leadership and a range of teams

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