Enterprise Demand Gen Leader & ABM Architect

Vizcom; San Francisco (CA); Hybrid; USD 170,000 - 190,000; Full time

Benefits offered by this job

Equity

401(k) with payroll match

Flexible PTO

Learning & Development allowance

Paid parental leave

Home office setup for remote employees

Weekly catered lunch

Job summary

Vizcom is seeking a Demand Generation Lead to shape our enterprise marketing motion and build the pipeline engine from the ground up. You’ll own the full funnel—from awareness to SQLs—and will be in the office 3 days per week as we scale.

This IC role reports to the Head of Marketing and collaborates with Sales to hit revenue targets. You’ll design multi-channel programs, stand up ABM efforts, own events and field marketing, and develop sales enablement assets.

Qualifications

• 6+ years in demand generation or growth marketing at a B2B SaaS company.

Responsibilities

• Design and run multi-channel demand gen programs that generate qualified pipeline.
• Own MQL-to-SQL conversion targets and iterate on lead scoring with Sales.
• Build and optimize paid channels (LinkedIn, Google) for efficient pipeline contribution.
• Stand up ABM programs targeting key ICP accounts with Sales.
• Develop account-level content and outreach sequences with AEs and SDRs.
• Track and report on account engagement, pipeline influence, and deal velocity.
• Own Vizcom's presence at industry trade shows, design conferences, and partner events.
• Plan and execute virtual events and webinars to drive awareness and net-new pipeline.
• Manage pre- and post-event follow-up with the SDR team.
• Act as the connective tissue between Marketing and Sales, aligning ICP and messaging.
• Create sales enablement assets: battlecards, email sequences, one-pagers.
• Hold regular pipeline reviews with Marketing & Sales leadership.

Skills

Demand generation

Growth marketing

ABM experience

Sales partnership

HubSpot proficiency

Tools

HubSpot

Google Ads

LinkedIn Ads

Job description

Vizcom is seeking a Demand Generation Lead to shape our enterprise marketing motion and build the pipeline engine from the ground up. You’ll own the full funnel—from awareness to SQLs—and will be in the office 3 days per week as we scale.

This IC role reports to the Head of Marketing and collaborates with Sales to hit revenue targets. You’ll design multi-channel programs, stand up ABM efforts, own events and field marketing, and develop sales enablement assets.