Enterprise Demand Gen Lead

Vizcom Technologies, Inc.; San Francisco, Northern (CA, KY); Hybrid; USD 170,000 - 190,000; Full time

Benefits offered by this job

401(k) with payroll match

Learning & Development allowance

Equity

Flexible PTO

Weekly catered lunch at Headquarters

Monthly gym stipend

Employer sponsored medical care

Dental, Vision, Mental Health Care

Parental leave

Home office setup for remote employees

Job summary

Vizcom Technologies, Inc. seeks a Demand Generation Lead to own enterprise marketing motion and build the pipeline engine from the ground up. You’ll own the full funnel: awareness to SQLs, working with Sales to hit revenue targets. This IC role includes a mandate to hire and grow a team as we scale.

You’ll report to the Head of Marketing and operate in a hybrid office, shaping multi-channel demand programs, ABM initiatives, and events to drive net-new pipeline and revenue growth.

Qualifications

• 6+ years in demand generation or growth marketing at a B2B SaaS company.
• Proven track record of building pipeline and driving metrics.
• Hands-on ABM experience with account-level programs.

Responsibilities

• Design and run multi-channel demand gen programs that generate qualified pipeline.
• Own MQL-to-SQL conversion targets and iterate on lead scoring with Sales.
• Build and optimize paid channels (LinkedIn, Google) for pipeline contribution.
• Stand up ABM programs targeting key ICP accounts with Sales.
• Develop account-level content and outreach sequences with AEs and SDRs.
• Track and report on account engagement, pipeline influence, and deal velocity.
• Own Vizcom's presence at industry trade shows, design conferences, and partner events.
• Plan and execute virtual events and webinars to drive awareness and pipeline.
• Manage pre- and post-event follow-up with the SDR team.
• Act as the connective tissue between Marketing and Sales, aligning ICP, messaging, and pipeline goals.
• Build sales enablement assets: battlecards, email sequences, one-pagers, and objection guides.
• Maintain regular pipeline review cadence with Marketing & Sales leadership.

Skills

Demand generation

Growth marketing

ABM

Event strategy

Sales partnership

HubSpot

Tools

HubSpot

Intent tools

Ad platforms

Job description

Vizcom Technologies, Inc. seeks a Demand Generation Lead to own enterprise marketing motion and build the pipeline engine from the ground up. You’ll own the full funnel: awareness to SQLs, working with Sales to hit revenue targets. This IC role includes a mandate to hire and grow a team as we scale.

You’ll report to the Head of Marketing and operate in a hybrid office, shaping multi-channel demand programs, ABM initiatives, and events to drive net-new pipeline and revenue growth.