Enterprise Demand Gen & ABM Manager

Modernizing Medicine, Inc.; United States; Hybrid; USD 100,000 - 150,000; Full time

Benefits offered by this job

Healthcare benefits

401(k) match

Generous PTO

Tuition reimbursement

LinkedIn Learning access

Dog-friendly HQ

Job summary

ModMed is seeking a Demand Generation Manager to own Demand Gen and ABM for our enterprise market. You will design and execute integrated programs across multi-stakeholder buying cycles, aligning with Sales, Product Marketing, and executive leadership to drive pipeline and revenue.

You will develop annual marketing plans, scale ABM for large practices, manage budgets across paid media, content, events, and outbound plays, and partner with Sales to optimize funnel velocity and performance

Qualifications

• Bachelor's degree required; Master's degree preferred.
• 5+ years of B2B marketing experience owning both demand generation and ABM strategies.
• SaaS or software industry experience; healthcare industry experience preferred.
• Ability to travel 15% to 25% for trade shows and events.

Responsibilities

• Develop and execute annual marketing plans for demand generation and ABM.
• Lead multi-channel ABM programs tailored to large medical practices.
• Collaborate with Sales, Product Marketing, and executives to drive pipeline and revenue.
• Build and maintain dashboards to track campaign health and optimize spend.
• Plan trade shows and event activations to generate enterprise leads.

Skills

Demand Generation

Account-Based Marketing

B2B Marketing

SaaS Marketing

Cross-Functional Collaboration

Education

Bachelor's degree

Master's degree preferred

Job description

ModMed is seeking a Demand Generation Manager to own Demand Gen and ABM for our enterprise market. You will design and execute integrated programs across multi-stakeholder buying cycles, aligning with Sales, Product Marketing, and executive leadership to drive pipeline and revenue.

You will develop annual marketing plans, scale ABM for large practices, manage budgets across paid media, content, events, and outbound plays, and partner with Sales to optimize funnel velocity and performance