Demand Generation Lead

Vizcom; San Francisco (CA); On-site; USD 170,000 - 190,000; Full time

Benefits offered by this job

Medical care

Equity

Flexible PTO

401(k) with match

Learning allowance

Parental leave

Home office stipend

Catered lunches

Gym stipend

Job summary

Vizcom is building the next layer of enterprise growth with a first Demand Generation Lead. You’ll own the full funnel from awareness to SQLs, partnering closely with Sales to hit revenue targets. This IC role will hire and grow a team as we scale, reporting to the Head of Marketing.

You’ll lead multi-channel demand gen programs, stand up ABM initiatives, and own events and partnerships to drive pipeline, with a clear budget and strategic input on market presence.

Qualifications

• 6+ years in demand generation or growth marketing at a B2B SaaS company.
• Proven track record of building pipeline with measurable results.
• Hands-on ABM experience at account level and cross-functional collaboration.
• Experience owning event strategy end-to-end, from logistics to post-event nurture.
• Strong sales partnership instincts with AEs and SDRs.

Responsibilities

• Lead Generation & Pipeline: design multi-channel programs, own MQL-to-SQL targets, optimize paid channels.
• ABM: stand up account-level programs with Sales, track engagement and pipeline influence.
• Strategic Events: own presence at trade shows and partner events, plan webinars to drive pipeline.
• Sales Partnership: align ICP and messaging, create sales enablement assets and run pipeline reviews.
• Operations & Reporting: manage marketing tech stack, build dashboards, manage budget for scalable growth.

Skills

Demand generation

ABM

HubSpot

Sales partnership

Event strategy

Analytics

6sense/Bombora

Tools

HubSpot

6sense

Bombora

Job description

Demand Generation Lead

This role reports to the Head of Marketing and is required to be in the office 3 days per week.

Who We Are

At Vizcom, we’re reimagining how physical products are designed by fusing AI with human creativity to help designers move from sketch to reality at lightning speed. We’re looking for a Product Designer who obsesses over visual craft and interaction details, but also thrives on breaking new ground. This role will shape the future of our AI-powered sketching and collaboration tools, building experiences that feel as natural as drawing and as powerful as imagining something into existence. You’ll join a small, fast-moving team that values initiative, experimentation, and an eye for beauty.

The Role

We’re hiring our first Demand Generation Lead to shape our Enterprise marketing motion and build the pipeline engine from the ground up. You’ll own the full funnel: from awareness to SQLs, working side by side with Sales to hit revenue targets. This is an IC role today with a clear mandate to hire and grow a team as we scale. We already have incredible momentum across teams small and large like Nike, Adidas, Catalyst, Hasbro and more — and are looking for someone to unlock our next layer of enterprise growth. You’ll report to the Head of Marketing and have direct input on budget, strategy, and how we show up in market.

How You’ll Do It

• Lead Generation & Pipeline: Design and run multi-channel demand gen programs that generate qualified pipeline for the sales team. Own MQL-to-SQL conversion targets and iterate on lead scoring and qualification criteria with Sales. Build and optimize paid channels (LinkedIn, Google) for efficient pipeline contribution.
• Account-Based Marketing (ABM): Stand up ABM programs targeting key ICP accounts alongside the Sales team. Develop account-level content and outreach sequences in close collaboration with AEs and SDRs. Track and report on account engagement, pipeline influence, and deal velocity.
• Strategic Events & Field Marketing: Own Vizcom’s presence at industry trade shows, design conferences, and partner events. Partner with our product marketing team to plan and execute virtual events and webinars to drive awareness and net-new pipeline. Manage pre- and post-event follow-up in partnership with the SDR team.
• Sales Partnership: Act as the connective tissue between Marketing and Sales, helping to align on ICP, messaging, and pipeline goals. Work with product marketing to build sales enablement assets: battlecards, email sequences, one-pagers, and objection-handling guides. Hold a regular pipeline review cadence with Marketing & Sales leadership to identify gaps and adjust programs.
• Operations & Reporting: Own the marketing tech stack for demand gen (HubSpot, intent tools, ad platforms). Build dashboards that give clear visibility into campaign performance, CAC, and pipeline contribution. Manage demand gen budget with a focus on efficient, scalable growth.

What You’ll Bring

• 6+ years in demand generation or growth marketing at a B2B SaaS company
• Proven track record of building pipeline: you can point to programs you ran and the numbers they drove
• Hands-on ABM experience: you've run account-level programs, not just read about them
• Comfortable owning event strategy end-to-end, from trade show logistics to post-event nurture
• Strong sales partnership instincts: you've worked closely with AEs and SDRs and understand the handoff
• Fluent in HubSpot (or comparable CRM/MAP) and comfortable pulling your own data
• Bias for action: you'd rather test and iterate than wait for a perfect plan
• Experience at an early-stage company or startup; you know how to do a lot with a little
• Nice to HaveBackground in design tools, creative software, or selling to design or engineering teams
• Experience building and managing a small demand gen team
• Familiarity with intent data tools (6sense, Bombora, or similar)

Benefits While Working At Vizcom

• 100% employer sponsored medical care for employees, 25% towards dependents
• Dental, VIsion and Mental Health Care
• Equity
• Flexible PTO
• 401(k) with payroll match
• Generous annual Learning & Development allowance
• Paid parental leave
• One-time home office setup for all remote employees
• Weekly catered lunch at Headquarters
• Monthly stipend for gym memberships

Compensation

Our compensation is tiered by U.S. location to support a consistent and equitable approach across our distributed team. We regularly benchmark compensation against relevant peer companies using current market data from industry-standard sources, including Carta and Pave. For this role, base salary and equity will be determined based on your location and applicable compensation zone: Tier 1 (e.g. San Francisco, New York City): $170,000 - $190,000 The actual offer, including the compensation package, is determined based on multiple factors, including experience, location, and other business considerations. The overall package described in this post applies to W2, U.S. based employees- final package will be determined by local requirements and employment laws and accessibility.*Please note, as part of our SOC2 Type 2 compliance, all employees are required to submit to a background check

Join Us and Make an Impact

At Vizcom, we move fast, offer meaningful equity ownership, and provide a compelling growth trajectory for our team members. We believe in the art of industrial design and strive to improve our world through accelerated visionary processes. Join us in shaping a world designed by you.