Enterprise Paid Marketing Leader (ABM)

OpenAI; San Francisco (CA); On-site; USD 160,000 - 250,000; Full time

Job summary

OpenAI is seeking a B2B Enterprise Paid Marketing leader to build and scale global demand generation across Paid Search, Paid Social, Programmatic, Affiliate, and more. You will define channel strategy for complex enterprise buying journeys and connect paid media to ABM programs, driving qualified demand through to pipeline and revenue.

You will partner with Sales, GTM, field marketing, product marketing, and data science to translate enterprise priorities into coordinated campaigns, while

Qualifications

• 10+ years of B2B growth, demand generation, or performance marketing experience with enterprise programs.
• Hands-on leadership across Paid Search, Paid Social, Programmatic, Affiliate, and other channels.

Responsibilities

• Own global paid channel strategy across multiple channels for enterprise audiences, including planning, forecasting, budget pacing, audience design, and performance management.
• Build and scale ABM programs across priority accounts and segments, coordinating paid media with sales outreach and field programs.
• Partner with Sales and GTM leadership to align investment with account priorities, territories, pipeline goals, and product plays.
• Optimize enterprise funnel performance from engagement to revenue with clear attribution and incrementality.

Skills

B2B growth

Paid marketing

ABM programs

Stakeholder management

Experimentation

Tools

CRM integration

Marketing automation

BI systems

Attribution

Job description

OpenAI is seeking a B2B Enterprise Paid Marketing leader to build and scale global demand generation across Paid Search, Paid Social, Programmatic, Affiliate, and more. You will define channel strategy for complex enterprise buying journeys and connect paid media to ABM programs, driving qualified demand through to pipeline and revenue.

You will partner with Sales, GTM, field marketing, product marketing, and data science to translate enterprise priorities into coordinated campaigns, while