Enterprise ABM Lead - West & Central

Tines; United States; A distancia; USD 110.000 - 160.000; Jornada completa

Descripción de la vacante

Tines is seeking an account-based marketing (ABM) manager to drive personalized programs for strategic and enterprise accounts across the West and Central regions. You will collaborate closely with sales to prioritize accounts, identify buying groups, and craft personalized experiences that generate quality pipeline and advance opportunities.

This role blends strategic planning with hands-on execution, turning research, intent signals, and sales insights into coordinated campaigns across digital

Formación

• 5+ years in B2B technology marketing with ABM experience.
• Proven ability to build and run ABM programs that generate quality pipeline.
• Strong partnership with sales and understanding enterprise buying cycles.
• Strategic thinker with hands-on campaign execution across channels.
• Analytical mindset and ability to translate data into actions.
• Experience with CRM, marketing automation, and ABM tools.

Responsabilidades

• Plan and execute tailored ABM programs for strategic accounts (1:1) and clusters (1:few).
• Collaborate with sales to align target accounts, goals, and follow-ups.
• Create messaging and assets with product marketing, content, and creative teams.
• Own end-to-end execution including budgets, timelines, and cross-functional deliverables.
• Measure impact with reporting on pipeline, progression, and revenue.

Conocimientos

B2B marketing

Sales partnership

Strategic thinking

Analytics

Marketing technology

Communication & PM

Herramientas

Salesforce

6sense

Influ2

Clay

HubSpot

Descripción del empleo

Tines is seeking an account-based marketing (ABM) manager to drive personalized programs for strategic and enterprise accounts across the West and Central regions. You will collaborate closely with sales to prioritize accounts, identify buying groups, and craft personalized experiences that generate quality pipeline and advance opportunities.

This role blends strategic planning with hands-on execution, turning research, intent signals, and sales insights into coordinated campaigns across digital