Enterprise ABM Lead: 1:1 Campaign Architect

Scale AI; San Francisco, New York (CA, NY); On-site; USD 158,000 - 198,000; Full time

Benefits offered by this job

Health, dental and vision coverage

Retirement benefits

Learning & development stipend

Generous PTO

Commuter stipend

Job summary

Scale AI is seeking an Account Based Marketing Lead to build 1:1 ABM programs for top enterprise accounts and partner with the Enterprise GTM team on planning and execution across Healthcare, Financial & Professional Services, and Consumer sectors.

You will orchestrate multichannel campaigns, define ABM KPIs, and collaborate with sales to drive pipeline and revenue, utilizingClay, Folloze, Reachdesk, Marketo/HubSpot, and Salesforce for attribution.

Qualifications

• 5+ years of B2B marketing experience with at least 3 years focused on account-based marketing.
• Experience working directly with enterprise sales teams on joint account planning and stakeholder mapping.
• Hands-on ABM platforms (Clay, Folloze, Reachdesk) and marketing automation (Marketo or HubSpot).
• Strong analytical skills with ability to present campaign performance to GTM leadership.

Responsibilities

• Build and execute 1:1 ABM programs for strategic enterprise accounts (P0 & P1).
• Develop vertical-specific campaign strategies for Healthcare, Financial & Professional Services, and Consumer.
• Partner with enterprise sellers on joint account planning and engagement goals.
• Orchestrate multichannel campaigns across digital advertising, direct mail, web and in-person experiences.
• Track engagement signals, pipeline influence, and provide actionable insights to sales and leadership.
• Define ABM KPIs and create reporting frameworks to show impact on pipeline and revenue.
• Collaborate with content, product marketing, and field teams to develop account-specific messaging and personalized executive experiences.
• Manage a bench of creative production and fulfillment partners.

Skills

ABM strategy

Enterprise marketing

Campaign execution

Cross-functional collaboration

Tools

Clay

Folloze

Reachdesk

Marketo

HubSpot

Salesforce

Job description

Scale AI is seeking an Account Based Marketing Lead to build 1:1 ABM programs for top enterprise accounts and partner with the Enterprise GTM team on planning and execution across Healthcare, Financial & Professional Services, and Consumer sectors.

You will orchestrate multichannel campaigns, define ABM KPIs, and collaborate with sales to drive pipeline and revenue, utilizingClay, Folloze, Reachdesk, Marketo/HubSpot, and Salesforce for attribution.