Enrollment Marketing & Student Engagement Strategist

Weber State University; Ogden (UT); On-site; USD 55,000 - 75,000; Full time

Benefits offered by this job

Tuition benefits

Wellness program

Paid holidays

Job summary

Weber State University is seeking an Enrollment Marketing and Communications Strategist to develop and implement marketing and communication strategies. You will support the Regional Education and Career Pathways Initiative and coordinate outreach with Admissions and Recruitment and partner campuses.

You will craft audience-specific campaigns, manage content plans, and ensure communications comply with laws and accessibility standards, while collaborating with CRM and web teams to transition to

Qualifications

• Bachelor’s degree in marketing, communications, public relations, higher education, business, or a related field.
• Two years of experience in marketing, communications, digital engagement, higher education, or a related field.
• Experience creating and coordinating content for email, text, web, or other digital platforms.

Responsibilities

• Develop audience-specific campaigns and clear content content.
• Coordinate communication plans across departments and institutional partners.
• Evaluate effectiveness of communications and enrollment impact.
• Support redesign of prospective student communications during transition to Element451.

Skills

Marketing experience

Digital campaigns

Content creation

Email/web content coordination

Education

Bachelor’s degree in marketing/communications/business or related field

Tools

Element451

CRM platforms

Marketing automation

A/B testing

Job description

Weber State University is seeking an Enrollment Marketing and Communications Strategist to develop and implement marketing and communication strategies. You will support the Regional Education and Career Pathways Initiative and coordinate outreach with Admissions and Recruitment and partner campuses.

You will craft audience-specific campaigns, manage content plans, and ensure communications comply with laws and accessibility standards, while collaborating with CRM and web teams to transition to