Enrollment Marketing and Communications Strategist

Weber State University

Ogden (UT)

In loco

USD 55.000 - 75.000

Tempo pieno

2 giorni fa

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Tuition benefits

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Paid holidays

Descrizione del lavoro

Weber State University is seeking an Enrollment Marketing and Communications Strategist to develop and implement marketing and communication strategies. You will support the Regional Education and Career Pathways Initiative and coordinate outreach with Admissions and Recruitment and partner campuses.

You will craft audience-specific campaigns, manage content plans, and ensure communications comply with laws and accessibility standards, while collaborating with CRM and web teams to transition to

Competenze

Bachelor’s degree in marketing, communications, public relations, higher education, business, or a related field.
Two years of experience in marketing, communications, digital engagement, higher education, or a related field.
Experience creating and coordinating content for email, text, web, or other digital platforms.

Mansioni

Develop audience-specific campaigns and clear content content.
Coordinate communication plans across departments and institutional partners.
Evaluate effectiveness of communications and enrollment impact.
Support redesign of prospective student communications during transition to Element451.

Conoscenze

Marketing experience

Digital campaigns

Content creation

Email/web content coordination

Formazione

Bachelor’s degree in marketing/communications/business or related field

Strumenti

Element451

CRM platforms

Marketing automation

A/B testing

Descrizione del lavoro

Enrollment Marketing and Communications Strategist

Weber State University is an Equal Opportunity Employer committed to creating an environment welcoming to all individuals. We strive to create a culture where everyone feels valued and appreciated. All qualified applicants will receive consideration for employment without regard to protected categories, such as disability, sex, sexual orientation, gender identity, race, religion, national origin, veterans status, or others, as required by law and university policy.

Position Details

Position Title: Enrollment Marketing and Communications Strategist
Requisition Number: S02520P
Position Category: Staff
Campus Location: Weber State University – Ogden, UT
Hours per week: 40
Months per year: 12
Pay Grade: E32
FLSA: Exempt

Job Summary

The Regional Education and Career Pathways Initiative is a collaborative effort among Weber State University, Ogden-Weber Technical College, Davis Technical College, and regional community partners to expand access to education and career opportunities. The initiative helps prospective learners explore their options, connect with appropriate programs and resources, and successfully take the next steps toward their educational and career goals, regardless of which institution they ultimately choose to attend.

The initiative accomplishes these goals through coordinated institutional and community partnerships, targeted outreach, student navigation services, technology-supported engagement, and shared strategies that strengthen educational pathways and improve enrollment outcomes. A central focus is creating a more connected experience for prospective learners and ensuring they receive appropriate support as they move toward enrollment or transition between institutions.

The Enrollment Marketing and Communications Strategist develops, implements, and evaluates marketing and communication strategies, with primary responsibility for supporting the Regional Education and Career Pathways Initiative and additional responsibilities related to Weber State University’s prospective student enrollment communications. Reporting to the Executive Director of Admissions and Recruitment, the Strategist develops audience-specific campaigns, creates clear and actionable communication content, coordinates communication plans across departments and institutional partners, and evaluates their effectiveness. The position works closely with the Director of Regional Education and Career Pathways and the Coordinator of Regional Outreach Operations to ensure communications support coordinated outreach and meaningful progress toward enrollment. The Strategist is accountable for the quality, consistency, and effectiveness of assigned communications and their contribution to student engagement and enrollment outcomes.

A major responsibility of the position is supporting the redesign and implementation of prospective student communications as Weber State transitions to Element451. The Strategist collaborates with Admissions and Recruitment, Student Communications, CRM staff, and other university partners to develop coordinated communication strategies from initial student interest through enrollment and preparation for the first semester. The position is responsible for communication strategy, messaging, content, and operational requirements, while CRM technical staff retain responsibility for system configuration and technical implementation.

The Strategist collaborates closely with Student Communications to maintain consistent messaging and coordinate communication strategies. Student Communications, University Marketing and Communications, and appropriate design or web staff support the design, production, and publication of materials. The Strategist ensures assigned communications comply with applicable federal and state laws, university policies, accessibility requirements, and communication consent standards.

Required Qualifications

Bachelor’s degree in marketing, communications, public relations, higher education, business, or a related field.
Two years of experience in marketing, communications, digital engagement, higher education, or a related field.
Experience creating and coordinating content for email, text, web, or other digital platforms.

Preferred Qualifications

Experience in higher education recruitment, enrollment, student services, or related areas.
Experience coordinating communication campaigns across departments and improving existing communication strategies.
Experience with CRM platforms, automated communications, and audience segmentation.
Familiarity with Element451 or similar CRM and marketing automation platforms.
Experience developing communication journeys and automated communication campaigns.
Experience conducting A/B or multivariate testing and using campaign performance data to improve messaging, engagement, and conversion.
Experience collaborating with creative, design, web, or communications teams to develop and implement marketing materials.
Demonstrated ability to organize communication campaigns, manage multiple projects, and collaborate across departments.
Familiarity with using engagement data to assess and improve communication effectiveness.
Demonstrated ability to develop clear, accurate, and action-oriented communications for all audiences.

Background Check

Yes

Benefits Summary

WSU offers a generous benefits package that includes medical, dental, long-term disability, life insurance, retirement, a wellness program with release time and paid incentives, tuition benefits, free tickets to athletic and performing arts events, and paid holidays, vacation, and sick leave.

Job Open Details

Job Open Date: 11/11/2026
Review Date: 11/25/2026
Open Until Filled: Yes

ADA Essential Job Function

Physical Activity of this position: Expressing or exchanging ideas. Those activities in which they must convey detailed or important instructions to other workers accurately or quickly, Ability to receive detailed information with or without assistance, Repetitive motion. Substantial movements (motions) of the wrists, hands, and/or fingers.
Physical Requirements of this position: Light work. Exerting up to 20 lbs of force occasionally and/or up to 10 lbs of force frequently and/or a negligible amount of force constantly to move objects. Use of arm and/or leg controls exerting forces greater than that for sedentary work.
Visual Acuity Requirements including color, depth perception and field of vision: Required to perform activities such as preparing and analyzing data and figures; transcribing; using a computer terminal; extensive reading.
The conditions the worker will be subject to in this position: None. The worker is not substantially exposed to adverse environmental conditions (such as in typical office or administrative work).

Supplemental Questions

* How did you hear about this employment opportunity?
- jobs.weber.edu
- KSL
- Chronicle of Higher Education
- Higher Ed Jobs
- Agency Referral
- Personal Referral
- Internal Job Posting
- Advertisement/Publication
- Other web advertisement
- Other
* Do you have or have you ever been issued a W# By Weber State University? Yes or No.

If yes, please enter your W#(W followed by eight numbers).

(Open Ended Question)