Enrollment Marketing Strategist

ICC Illinois Central College; United States; On-site; USD 53,000 - 60,000; Full time

Benefits offered by this job

Paid time off

11 paid holidays

Tuition waivers for employee, spouse,

On-site childcare center

403(b) retirement plans

State University Retirement System

Job summary

Illinois Central College is seeking a Marketing Recruitment Strategist to plan, write, and execute recruitment marketing campaigns that support enrollment goals. You will translate strategy into coordinated, multi-channel marketing execution and ensure alignment with audience needs, enrollment cycles, and institutional priorities.

The role targets traditional-aged students and adult learners across 8-week classes, Early College, and workforce development.

Qualifications

• Bachelor’s degree and 3+ years of professional writing in marketing or enrollment marketing.
• Experience coordinating multi-channel campaigns and content calendars.
• Ability to translate campaign strategy into copy across channels and audiences.

Responsibilities

• Develop recruitment personas for ICC prospective student audiences.
• Manage journey maps from inquiry through enrollment.
• Shape campaign strategy with segmentation and channel planning.
• Collaborate with Admissions to align strategy with priorities.
• Project manage enrollment campaigns with clear deliverables and timelines.
• Write campaign copy across email, SMS, direct mail, social ads, and landing pages.
• Adapt voice for traditional-aged and adult learner audiences across funnel stages.

Skills

Marketing copywriting

Project management

Editing & proofreading

Data interpretation

Audience segmentation

A/B testing

Education

Bachelor’s degree in marketing, communications, journalism, English, or related field

Tools

Slate CRM

Asana

Wrike

TDNext

Job description

Illinois Central College is seeking a Marketing Recruitment Strategist to plan, write, and execute recruitment marketing campaigns that support enrollment goals. You will translate strategy into coordinated, multi-channel marketing execution and ensure alignment with audience needs, enrollment cycles, and institutional priorities.

The role targets traditional-aged students and adult learners across 8-week classes, Early College, and workforce development.