Enrollment Marketing Strategist - Undergrad Lifecycle

The Pennsylvania State University; Ferguson Township (PA); On-site; USD 66,000 - 95,000; Full time

Benefits offered by this job

75% tuition discount

Job summary

Penn State Smeal College of Business is seeking a Marketing Strategist to lead integrated marketing and communications for the Smeal Direct undergraduate pathway. You will drive campaigns across recruitment, engagement, and student success while aligning with university goals and brand standards.

The role emphasizes data-driven decision making, cross-unit collaboration, and a focus on yielding applications and strong student outcomes within a large university setting.

Qualifications

• Bachelor's degree in marketing, business, or related field.
• 3+ years of relevant experience, preferably in enrollment marketing or a complex matrixed organization.
• Proficiency with digital marketing channels and analytics tools.

Responsibilities

• Campaign Strategy & Planning: Develop data-driven marketing and communications plans that align with UAO strategy and Undergraduate Education goals.
• Enrollment Marketing & Yield: Architect enrollment and yield campaigns through the student decision process and craft audience journeys.
• Student Engagement & Experience: Promote academic opportunities, experiential learning, leadership programs, and career resources.
• Analytics, Performance & ROI: Establish KPIs and analyze campaigns to drive recruitment, yield, and program participation.
• University Collaboration & Stakeholder Management: Liaise with Undergraduate Admissions Office and College stakeholders to align strategy and messaging.
• Supervision & Team Leadership: Lead undergraduate education-focused marketing staff and manage performance.
• Ensure compliance with University policies and brand standards.

Skills

Digital marketing

Analytics tools

Education

Bachelor's degree in marketing

Tools

Salesforce Marketing Cloud

Job description

Penn State Smeal College of Business is seeking a Marketing Strategist to lead integrated marketing and communications for the Smeal Direct undergraduate pathway. You will drive campaigns across recruitment, engagement, and student success while aligning with university goals and brand standards.

The role emphasizes data-driven decision making, cross-unit collaboration, and a focus on yielding applications and strong student outcomes within a large university setting.