Enrollment Marketing Lead - Data-Driven Campaigns & CRM

Illinois Institute of Technology; Chicago (IL); On-site; USD 65,000 - 75,000; Full time

Benefits offered by this job

Tuition Remission

On-site fitness centers

403b Match Program

Job summary

Illinois Institute of Technology in Chicago seeks an Assistant Director of Enrollment Marketing to lead multi-channel recruitment communications and campaigns. You will manage CRM-driven programs (Slate), collaborate with Enrollment Management, Marketing, and campus partners, and analyze performance to boost undergraduate and graduate enrollment.

You will develop content, coordinate timelines and budgets, train staff, and ensure accessibility and brand consistency across email, web, and digital

Qualifications

• Bachelor's degree required.
• Minimum of two years of professional marketing experience.
• Experience developing or executing multi-channel marketing campaigns.
• Experience working with digital communications, email marketing, web content, or related platforms.
• Ability to manage multiple projects, deadlines, and stakeholders simultaneously.
• Ability to analyze campaign data and translate results into actionable recommendations.
• Strong written, verbal, organizational, and interpersonal communication skills.
• Experience in higher education, enrollment management, admissions, or student recruitment.

Responsibilities

• Execute integrated enrollment marketing campaigns across email, web, digital advertising, social media, print, and SMS channels.
• Manage prospective student communication plans and recruitment journeys within CRM platforms such as Slate.
• Collaborate with Enrollment Management teams to support recruitment events and campaigns.
• Develop, schedule, and deploy enrollment communications ensuring brand consistency and accessibility.
• Monitor campaign performance and prepare reports on KPIs like inquiry generation, conversion, engagement, and enrollment outcomes.
• Train and support staff and campus partners on enrollment marketing tools and processes.

Skills

Marketing experience

Project management

CRM usage

Data analytics

Communication skills

Education

Bachelor's degree

Tools

Slate

Job description

Illinois Institute of Technology in Chicago seeks an Assistant Director of Enrollment Marketing to lead multi-channel recruitment communications and campaigns. You will manage CRM-driven programs (Slate), collaborate with Enrollment Management, Marketing, and campus partners, and analyze performance to boost undergraduate and graduate enrollment.

You will develop content, coordinate timelines and budgets, train staff, and ensure accessibility and brand consistency across email, web, and digital