Strategic Digital Marketing Lead for Enrollment Growth

Elgin Community College; Elgin (IL); On-site; USD 75,000 - 100,000; Full time

Benefits offered by this job

Medical, Dental, Vision Insurance

Life and Long-Term Disability

FSA/DCA/Commuter

Retirement Plans

Time Off with Pay

Professional Development/Expense

Tuition Reimbursement

Employee Assistance Program

Sick Banks

Job summary

Elgin Community College seeks a Digital Marketing Manager to lead strategy, automation, and analytics for enrollment growth and community engagement. You will manage a team, collaborate with Marketing Strategy, Web Services, Enrollment Services, and other departments to deploy multi-channel marketing campaigns and improve outcomes.

The role emphasizes data-driven decision making, performance reporting, and cross-functional collaboration to align with the college’s goals and budget.

Qualifications

• Bachelor’s degree in Marketing, Digital Marketing, Communications, Business, Advertising, Public Relations, Information Systems, or related field.
• Minimum of five (5) years progressively responsible experience in digital marketing, marketing automation, digital advertising, analytics, or related roles.
• Minimum of three (3) years of supervisory or project leadership experience.
• Experience with multi-channel campaigns: paid search, paid social, display/retargeting, email marketing, etc.
• Experience developing strategies supporting enrollment, engagement, fundraising, or similar objectives.
• Experience managing digital advertising campaigns across major platforms.
• Strong analytics, KPI development, attribution, reporting.
• Experience with GA4, GTM, Looker Studio.
• CRM/marketing automation experience with Salesforce/MCloud, Pardot;
• Email automation and lifecycle marketing experience.
• SEMrush, Siteimprove, SQL, HTML knowledge preferred.

Responsibilities

• Lead the development and execution of integrated digital marketing strategies.
• Oversee marketing automation, advertising, email campaigns, and analytics.
• Collaborate with departments to advance enrollment and community engagement.
• Develop KPIs, dashboards and reports to measure marketing effectiveness.
• Manage budget and provide data-driven optimization recommendations.
• Mentor the Digital Marketing team and coordinate cross-functional initiatives.
• Ensure governance of Salesforce Marketing Cloud implementation and data.
• Support SEO/AEO/GEO initiatives with web/content teams.

Skills

Digital marketing strategy

Cross-functional leadership

Marketing analytics

Email automation

Campaign optimization

Communication

Project management

Data-driven decision making

Education

Bachelor's degree in Marketing/Communication/related field

Master's degree (preferred)

Tools

SEMrush

Siteimprove Analytics

SQL

HTML

Google Analytics 4

Google Tag Manager

Looker Studio

Salesforce Marketing Cloud

Salesforce CRM

Pardot

Jira

Adobe Workfront

Job description

Elgin Community College seeks a Digital Marketing Manager to lead strategy, automation, and analytics for enrollment growth and community engagement. You will manage a team, collaborate with Marketing Strategy, Web Services, Enrollment Services, and other departments to deploy multi-channel marketing campaigns and improve outcomes.

The role emphasizes data-driven decision making, performance reporting, and cross-functional collaboration to align with the college’s goals and budget.