Enrollment Marketing Architect

Illinois Central College; Peoria (IL); On-site; USD 53,000 - 60,000; Full time

Job summary

Illinois Central College seeks a Marketing Recruitment Strategist to plan, write, and execute multi-channel recruitment marketing campaigns supporting enrollment goals. You will translate strategy into content across email, SMS, direct mail, paid social, landing pages, and more under the Manager of Marketing and Content Strategy.

You will develop recruitment personas, map journeys, and analyze results to guide timely adjustments.

Qualifications

• Bachelor’s degree in marketing, communications, journalism, English, or related field.
• 3+ years of professional writing experience in marketing, advertising, communications, or enrollment marketing with a conversion focus.
• 3+ years of project management or campaign coordination experience.
• Ability to adapt writing for different audiences, channels, and formats.
• Strong editing and proofreading skills with close attention to detail.
• Strong analytical and data interpretation skills.
• Preferred: experience in higher education recruitment marketing.
• Preferred: experience writing CRM email/SMS campaigns and paid social ads.
• Familiarity with AP style, plain language, and accessible writing practices.

Responsibilities

• Develop and refine recruitment personas for ICC’s prospective student audiences.
• Manage prospective student journey maps from inquiry to enrollment, identifying barriers and gaps.
• Use personas, journey maps, and data to shape campaign strategy with segmentation and channel planning.
• Collaborate with Admissions to align campaign strategy with priorities and timing.
• Project-manage enrollment campaigns with clear deliverables, tracking, and evaluation.
• Write recruitment copy across email, drip campaigns, SMS, direct mail, paid social, landing pages, and yield messages.
• Create copy variations for A/B testing and revise based on performance.
• Edit and proofread all campaign content to ICC brand voice and style.
• Partner with Brand & Creative to ensure copy aligns with design across media.
• Define success metrics and track campaigns across channels and funnel stages.

Skills

Marketing writing

Campaign management

Data analysis

Project management

Audience segmentation

A/B testing

Slate CRM

Education

Bachelor’s degree in marketing

Tools

Slate CRM

Asana

Wrike

TDNext

Job description

Illinois Central College seeks a Marketing Recruitment Strategist to plan, write, and execute multi-channel recruitment marketing campaigns supporting enrollment goals. You will translate strategy into content across email, SMS, direct mail, paid social, landing pages, and more under the Manager of Marketing and Content Strategy.

You will develop recruitment personas, map journeys, and analyze results to guide timely adjustments.