Growth Marketing Director, Online Engineering Programs

University of Pennsylvania; Pennsylvania; Hybrid; USD 77,000 - 100,000; Full time

Benefits offered by this job

Tuition benefits

Health insurance

Retirement plans

Flexible work hours

Professional development

Job summary

The University of Pennsylvania’s Penn Engineering Online unit is seeking a Director of Growth Marketing to lead enrollment growth for online programs and to translate growth priorities into integrated campaigns that reach prospective students worldwide.

The Director will coordinate acquisition, lifecycle marketing, digital experience, content, analytics, and conversion optimization to craft a cohesive student journey and drive measurable enrollment results across Penn Engineering Online.

Qualifications

• Bachelor's degree and three to five years of related experience or an equivalent combination of education and experience.
• Demonstrated success in growth, performance, digital, or enrollment marketing with measurable results.
• Experience managing people and coordinating agencies, vendors, and cross-functional partners.
• Strong analytical skills and ability to use data to improve marketing and enrollment performance.
• Experience across digital acquisition, CRM/lifecycle marketing, web, content, and conversion optimization.
• Strong communication, judgment, and organizational skills, with the ability to manage multiple priorities in a fast-paced environment.
• Experience in online education, education technology, or another digitally driven organization is preferred.

Responsibilities

• Translate enrollment and growth priorities into integrated marketing plans, campaign calendars, channel strategies, and performance targets.
• Develop and manage growth marketing plans across Penn Engineering Online programs.
• Monitor market demand, prospective student behavior, competitive activity, enrollment pacing, and marketing performance to identify opportunities, risks, and needed adjustments.
• Partner with admissions, academic programs, finance, and other stakeholders to align marketing activities with program goals and enrollment forecasts.
• Support go-to-market planning for new online programs and offerings, including audience strategy, positioning, launch planning, and measurement.
• Provide leadership with clear insights and recommendations based on marketing and enrollment performance.
• Coordinate integrated marketing execution across paid media, lifecycle communications, CRM, content, web, SEO/GEO, and other acquisition and engagement channels.
• Manage day-to-day paid media and demand generation activities, including agency coordination, audience strategy, testing, optimization, pacing, and budget management within established priorities.
• Ensure campaigns and communications work together across the prospective student journey, from initial awareness through application and enrollment.
• Partner closely with admissions and enrollment teams to strengthen lead nurturing, applicant engagement, conversion, and yield.
• Drive ongoing testing of audiences, creative, messaging, channels, landing experiences, and communications to improve marketing efficiency and enrollment outcomes.
• Ensure growth marketing activities align with Penn and Penn Engineering brand standards.

Skills

Growth marketing

Digital marketing

Enrollment marketing

People management

Analytics

CRM & lifecycle

Web optimization

Communication

Online education

Education

Bachelor's degree

Online education experience preferred

Job description

The University of Pennsylvania’s Penn Engineering Online unit is seeking a Director of Growth Marketing to lead enrollment growth for online programs and to translate growth priorities into integrated campaigns that reach prospective students worldwide.

The Director will coordinate acquisition, lifecycle marketing, digital experience, content, analytics, and conversion optimization to craft a cohesive student journey and drive measurable enrollment results across Penn Engineering Online.