Enrollment Marketing Strategist for Graduate Programs

The Pennsylvania State University; Pennsylvania; Hybrid; USD 66,000 - 95,000; Full time

Benefits offered by this job

75% tuition discount

Job summary

Penn State University, located in University Park, PA, seeks a Marketing Strategist for Graduate Enrollment in the Smeal College of Business. This role leads enrollment marketing for professional graduate programs, coordinating with academic and enrollment partners to drive inquiries, applications, and enrollments.

The position requires a Bachelor’s degree in marketing or related field and 3+ years of relevant experience, with strong skills in digital marketing channels, analytics, and CRM

Qualifications

• Bachelor’s degree in marketing, communications, business, or related field.
• 3+ years of relevant experience; or an equivalent combination of education and experience.
• Proficiency with digital marketing channels and analytics tools.

Responsibilities

• Develop data-driven marketing plans to increase conversion for assigned graduate programs.
• Define strategy for nurture and yield campaigns across email, paid digital, and retargeting.
• Establish program-level KPIs and measurement frameworks; report on marketing performance and ROI.

Skills

Digital marketing channels

Analytics tools

Cross-team collaboration

Education

Bachelor's degree in marketing, communications, or related field

Tools

Salesforce Marketing Cloud

Job description

Penn State University, located in University Park, PA, seeks a Marketing Strategist for Graduate Enrollment in the Smeal College of Business. This role leads enrollment marketing for professional graduate programs, coordinating with academic and enrollment partners to drive inquiries, applications, and enrollments.

The position requires a Bachelor’s degree in marketing or related field and 3+ years of relevant experience, with strong skills in digital marketing channels, analytics, and CRM