Data-Driven Enrollment Growth Leader

Penn State

Northern (KY)

Hybrid

USD 86,000 - 130,000

Full time

14 days+

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Benefits offered by this job

75% tuition discount

Comprehensive benefits package

Retirement plans

Job summary

Penn State seeks a Director of Enrollment Marketing to architect and lead a data-driven marketing engine for undergraduate, graduate, residential master's, hybrid and online programs, and executive education. This hands-on leadership role requires expertise in digital marketing, marketing automation, and campaign optimization to achieve ambitious enrollment goals across the college’s portfolio.

Reporting to the Chief Marketing Officer, this leader will oversee a team of marketing professionals

Qualifications

Bachelor's degree in advertising, marketing, business, communications, or related field.
8+ years of progressive marketing experience with demonstrated success in performance marketing or enrollment marketing.
3+ years of supervisory experience.
Data-driven multi-channel campaigns driving measurable enrollment growth.

Responsibilities

Develop data-driven marketing strategies across digital, email, social, and traditional channels for diverse program portfolios.
Own and execute email campaigns in Salesforce Marketing Cloud, including segmentation and automated journeys.
Drive content production and editorial development for enrollment marketing across channels; manage vendors as needed.
Forecast, manage budget, and optimize spend for cost-per-enrolled-student efficiency.
Collaborate with Admissions and Academic Programs to ensure seamless handoffs and alignment with brand standards.