Enrollment Growth & Marketing Lead — Remote

Washington State University; Everett (WA); A distancia; USD 61.000 - 94.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Paid time off

Holidays

Medical insurance

Dental insurance

Retirement plan

Tuition assistance

Professional development

Descripción de la vacante

Washington State University is seeking an Assistant Director of Enrollment Growth & Marketing (ETM) to lead both demand generation and content/brand efforts. This 100% FTE role combines paid and organic marketing with writing, content creation, and creative production to support the program’s enrollment outcomes.

You will own the full prospective student lifecycle from awareness through inquiry, application, and enrollment, driving measurable increases in qualified leads and enrollments.

Formación

• Bachelor’s degree in marketing, business, communications, or related field plus 4 years in marketing/content and enrollment or growth marketing.
• Master’s degree may substitute for up to one year of required experience.
• Demonstrated experience managing high‑intent digital acquisition channels (e.g., Google Ads, LinkedIn Ads).
• Experience creating marketing content and copy (web, email, social, or video) for a defined audience.
• Experience using CRM or marketing automation systems (e.g., Slate, HubSpot, Salesforce).
• Proven ability to analyze performance data and use metrics to drive decision‑making.

Responsabilidades

• Own enrollment growth strategy and funnel ownership from awareness to enrollment.
• Oversee content strategy, brand, and digital marketing for the program.
• Manage conversion optimization, CRM, and lead nurturing.
• Perform persona segmentation, website tracking, and analytics integrity.
• Lead recruitment, partnerships, and outreach initiatives.
• Monitor data performance and drive improvements.

Conocimientos

Digital marketing

Content creation

CRM & automation

Analytics & metrics

Project management

Educación

Bachelor's or Master’s degree

Herramientas

Slate CRM

Google Tag Manager

GA4

HubSpot

Salesforce

Descripción del empleo

Washington State University is seeking an Assistant Director of Enrollment Growth & Marketing (ETM) to lead both demand generation and content/brand efforts. This 100% FTE role combines paid and organic marketing with writing, content creation, and creative production to support the program’s enrollment outcomes.

You will own the full prospective student lifecycle from awareness through inquiry, application, and enrollment, driving measurable increases in qualified leads and enrollments.