Enrollment Communications CRM and Platform Manager

The University of North Carolina; Greensboro (NC); On-site; USD 60,000 - 80,000; Full time

Job summary

UNC Greensboro is seeking an Enrollment Communications Platform Manager to lead the enrollment communications ecosystem. You will oversee mass messaging to students, parents, and stakeholders, and partner with technical admins to sustain scalable CRM configurations.

You will set direction for how communications are organized across Slate, Ocelot Chatbot, and Emma, supervise a Platform Specialist, and craft audience-driven messaging using HTML/CSS.

Qualifications

• Bachelor’s degree in communications, marketing, digital design, or a closely related field.
• Minimum of three (3) years of experience managing mass communications within a CRM platform in a marketing context.
• Demonstrated proficiency with enrollment or marketing CRM platforms (e.g., Slate/Technolutions, Salesforce, or equivalent).
• Experience building audience segments within CRM.

Responsibilities

• Oversee mass messaging to prospective, admitted, and current students, as well as parents and other stakeholders.
• Set direction for how enrollment communications are organized, sequenced, measured, and improved across Slate, Ocelot Chatbot, and Emma.
• Supervise the Enrollment Communications Platform Specialist and partner with technical administrators.
• Use platform tools to segment audiences, build queries, create communication flows, manage reports, and design email/portal content using HTML and CSS.
• Consult with Enrollment Communications leadership and campus partners to align strategy with institutional priorities.

Skills

CRM mass campaigns

Audience segmentation

HTML/CSS email content

Marketing communications

Education

Bachelor’s degree in communications/marketing/digital design

Tools

Slate/Technolutions

Salesforce

Emma email

Job description

Enrollment Communications CRM and Platform Manager

Functional Title Enrollment Communications CRM and Platform Manager

Position Type

Administration - Staff

Position Eclass

EP - EHRA 12 mo leave earning

University Information

Located in North Carolina’s third largest city, UNC Greensboro is among the most diverse, learner-centered public research universities in the state, with 18,000 students in eight colleges and schools pursuing more than 150 areas of undergraduate and over 200 areas of graduate study. UNCG continues to be recognized nationally for academic excellence, access, and affordability. UNCG is ranked No. 1 most affordable institution in North Carolina for net cost by the N.Y. Times and No. 1 in North Carolina for social mobility by The Wall Street Journal — helping first-generation and lower-income students find paths to prosperity. Designated an Innovation and Economic Prosperity University by the Association of Public and Land-grant Universities, UNCG is a community-engaged research institution with a portfolio of more than $67M in research and creative activity. The University’s 2,600 staff help create an annual economic impact for the Piedmont Triad region in excess of $1B.

Primary Purpose of the Organizational Unit

University Advancement elevates UNCG’s reputation, advances institutional strategy, and fosters community pride through integrated communications aligned with its public mission as a student-centered research university. The department develops and executes strategic communications and marketing initiatives that enhance visibility, engage key audiences, and convey the University’s distinctive value. Working across schools, colleges, and administrative units, University Communications manages media relations, marketing campaigns, content strategy, branding, digital engagement, sponsorships, and crisis communications.

Position Summary

*Re-Post, Previous Applicants Need Not Re-Apply, Still Under Consideration

The Enrollment Communications Platform Manager is a strategic communications professional within University Communications’ Brand Marketing team. This role builds and sustains an enrollment communications ecosystem that is efficient, adaptable, and manageable over time. The position assesses communication needs, recommends smart use of CRM tools, and designs solutions that are effective now and sustainable for future cycles. Reporting to the Director of Enrollment Communications, this position oversees mass messaging to prospective, admitted, and current students, as well as parents, families, and other stakeholders. The role sets direction for how enrollment communications are organized, sequenced, measured, and improved across Slate Technolutions CRM , Ocelot Chatbot, and Emma email system.

The position supervises the Enrollment Communications Platform Specialist and serves as a power user of mass marketing tools. This role partners with technical application administrators while staying focused on communications strategy. The role uses platform tools to segment audiences, build queries, create communication flows, manage reports, and design email and portal content using HTML , CSS , and related tools.

The Enrollment Communications Platform Manager consults with the Director of Enrollment Communications and Enrollment Management leaders, serves on the Strategic Enrollment Processes Committee, and works with Brand Marketing and Campus Partnerships to align campaign strategy, timing, audiences, lead capture, tracking, and follow-up efforts with institutional priorities.

Minimum Qualifications

• Bachelor’s degree in communications, marketing, digital design, or a closely related field.
• Minimum of three (3) years of experience managing mass communications within a CRM platform in a marketing context.
• Demonstrated proficiency with enrollment or marketing CRM platforms (e.g., Slate/Technolutions, Salesforce, or equivalent).
• Experience building audience