Director of Enrollment Communications

The University of North Carolina; Greensboro (NC); On-site; USD 85,000 - 90,000; Full time

Job summary

University of North Carolina at Greensboro (UNC Greensboro) seeks a Director of Enrollment Communications to lead the enrollment marketing vertical within University Communications. You will partner with Undergraduate Admissions, Financial Aid, the Registrar, the Graduate School, and other units to translate enrollment goals into strategic marketing plans and compelling messaging across channels.

You will oversee campaigns, CRM communications, and marketing operations while guiding a team of

Qualifications

• Bachelor’s degree required with 7+ years in marketing/communications/enrollment marketing or related field.
• Experience developing and implementing strategic marketing plans that support institutional objectives.
• Experience building partnerships across departments and with senior leaders.
• Knowledge of multi-channel communications, data-informed decision making, and CRM-supported communications.
• Supervisory experience with coaching and mentoring staff.

Responsibilities

• Serve as the primary marketing liaison to Enrollment Management leadership and campus partners.
• Direct enrollment marketing campaigns, communication plans, and recruitment initiatives.
• Oversee CRM communications, digital engagement, and marketing operations.
• Lead enrollment communications team and manage resources and budgets.
• Measure performance with data-driven insights and optimize campaigns.

Skills

Strategic marketing planning

Cross-department collaboration

CRM and digital marketing knowledge

People leadership

Education

Bachelor’s degree in Marketing, Communications, enrollment management, or related field

Master’s degree in Marketing, Communications, Higher Education Administration, Business Administration, or related field

Tools

CRM platforms (Slate a plus)

Marketing automation

Job description

Located in North Carolina’s third largest city, UNC Greensboro is among the most diverse, learner-centered public research universities in the state, with 18,000 students in eight colleges and schools pursuing more than 150 areas of undergraduate and over 200 areas of graduate study. UNCG continues to be recognized nationally for academic excellence, access, and affordability. UNCG is ranked No. 1 most affordable institution in North Carolina for net cost by the N.Y. Times and No. 1 in North Carolina for social mobility by The Wall Street Journal — helping first-generation and lower-income students find paths to prosperity. Designated an Innovation and Economic Prosperity University by the Association of Public and Land-grant Universities, UNCG is a community-engaged research institution with a portfolio of more than $67M in research and creative activity. The University’s 2,600 staff help create an annual economic impact for the Piedmont Triad region in excess of $1B.

Primary Purpose of the Organizational Unit

University Advancement elevates UNCG’s reputation, advances institutional strategy, and fosters community pride through integrated communications aligned with its public mission as a student-centered research university. The department develops and executes strategic communications and marketing initiatives that enhance visibility, engage key audiences, and convey the University’s distinctive value. Working across schools, colleges, and administrative units, University Communications manages media relations, marketing campaigns, content strategy, branding, digital engagement, sponsorships, and crisis communications.

Position Summary

The Director of Enrollment Communications serves as a senior strategic leader and subject matter expert within University Communications’ Brand Marketing team, overseeing a dedicated enrollment marketing vertical that supports institutional recruitment, enrollment, and student-centered communication priorities. This position works closely with Enrollment Management senior leaders and key campus partners, including Undergraduate Admissions, Financial Aid, the Registrar’s Office, the Graduate School, and the Cashier’s Office, to understand their needs and to ensure Enrollment Management priorities are represented within strategic marketing plans at the university level.

The Director oversees enrollment marketing campaigns, communication planning, website strategy, CRM communication content, and enrollment-related marketing operations. The Director leads a team of marketing professionals and serves as a strategic consultant to campus partners on enrollment communications, recruitment marketing, onboarding communications, and messaging specific to enrollment management functions.

Minimum Qualifications

• Bachelor’s degree and at least 7 years of progressively responsible professional experience in marketing, communications, enrollment marketing, recruitment marketing, public relations, or a related field.
• Demonstrated experience developing and implementing strategic marketing or communication plans that support organizational objectives.
• Experience building partnerships and influencing decisions across departments, including collaboration with senior leaders and complex stakeholder groups.
• Demonstrated knowledge of digital marketing, multi-channel communications, CRM -supported communications, and data-informed decision making.
• Supervisory experience, including coaching, mentoring, and evaluating professional staff.

Additional Required Certifications, Licensures, and Certificates

Preferred Qualifications

• Master’s degree in Marketing, Communications, Higher Education Administration, Business Administration, or a related field.
• Experience working within higher education marketing, enrollment management, admissions, or a related university environment
• Experience developing and managing student lifecycle communications, including recruitment, yield, onboarding, and retention initiatives.
• Experience with CRM platforms (Slate-specific experience a plus), marketing automation, audience segmentation, and communication workflow management.
• Experience serving as a strategic advisor in a matrixed organization and leading initiatives through influence rather than direct authority.

Recruitment Range $85,000 - $90,000

FTE 1.000

Type of Appointment Permanent

Number of Months per Year 12

FLSA Exempt

Key Responsibilities

________________________________________________________________________________________________________________________

Percentage Of Time

Percentage Of Time 30%

Key Responsibility

Serve as the primary marketing liaison to Enrollment Management leadership and key campus partners including Admissions, Financial Aid, the Registrar, Graduate School, Cashiers Office, and related units.

• Understand institutional enrollment goals and translate complex enrollment policies, processes, and priorities into actionable marketing initiatives and communication plans.
• Advise Enrollment Management leadership on marketing best practices and trends as they relate to key audiences.
• Represent and advocate for the needs, expectations, and perceptions of prospective students and families in institutional messaging, brand positioning, and marketing decision making.
• Provide expert input on university-wide messages and campaigns from an enrollment perspective.
• Represent and advocate for the needs, expectations, and perceptions of prospective students and families in institutional messaging, brand positioning, and marketing decision making.
• Provide expert input on university-wide messages and campaigns from an enrollment perspective.

Percentage Of Time

Percentage Of Time 30%

Key Responsibility

Enrollment Communications Marketing & Campaign Strategy

• Directly develop and manage enrollment marketing campaigns, communication plans, messaging strategies, and recruitment initiatives.
• Lead audience segmentation, communication planning, and channel strategy for prospective and enrolled student populations.
• Collaborate with creative, web, advertising, content, and social media teams to coordinate campaign execution.
• Review and approve enrollment-focused marketing assets and communications to ensure accuracy, effectiveness, and alignment with institutional goals

Percentage Of Time

Percentage Of Time 15%

Key Responsibility

CRM Communications, Digital Engagement, & Marketing Operations

• Provide strategic and operational oversight for enrollment communication systems, digital engagement tactics, and related marketing infrastructure.
• Oversee enrollment communication strategy across CRM , email, text messaging, portals, websites, and other student-facing communication channels.
• Partner with technical and operational staff to support communication workflows, automation, campaign deployment, and audience management.
• Lead communication calendar planning and coordination across enrollment-related departments.
• Identify opportunities to improve communication effectiveness through testing, optimization, process improvements, and emerging technologies.

Percentage Of Time

Percentage Of Time 15%

Key Responsibility

Team Leadership & Operational Management

Lead the enrollment communications team and manage resources, processes, and operations necessary to support enrollment marketing priorities.

• Supervise, mentor, and develop professional staff responsible for enrollment communication planning, CRM operations, and project execution.
• Establish operational priorities, workflows, service standards, and project management practices to support efficient execution.
• Manage enrollment-related marketing budgets, vendor relationships, contracts, and production resources.
• Foster a culture of accountability, collaboration, innovation, and continuous improvement.

Percentage Of Time

Percentage Of Time 10%

Key Responsibility

Performance Measurement & Insight Development

• Ensure enrollment marketing decisions are informed by data, audience insights, and enrollment outcomes
• Monitor enrollment funnel trends, campaign performance, and marketing metrics to identify growth opportunities and improve effectiveness.
• Research emerging communication channels, technologies, and best practices and implement recommendations as appropriate.
• Serve as a campus resource and subject matter expert for student communications and enrollment marketing.

ADA Checklist

R for Rare (0-30%), O for Occasional (30-60%), F for Frequent (60-90%), C for Constant (90-100%).

Physical Effort Hand Movement-Repetitive Motions - F, Finger Dexterity - F, Reading - F, Writing - F, Hearing - F, Talking - F, Sitting - F, Standing - F, Walking - F

Work Environment Inside