Enrollment Marketing & Data Coordinator

Middle Georgia State University; Macon (GA); On-site; USD 42,000 - 64,000; Full time

Job summary

Middle Georgia State University in Macon invites a Recruitment Marketing & Data Coordinator to lead targeted recruitment communications and manage CRM-driven campaigns across email, text messaging, direct mail, and other channels. You will blend persuasive writing, data analysis, and project coordination to move prospective students from inquiry to enrollment.

The role emphasizes brand-consistent messaging, audience segmentation, and process documentation while supporting admissions operations

Qualifications

• Bachelor's degree in marketing, communications, or related field or equivalent experience.
• Proven writing/editing ability and comfort with data.
• Experience with CRM/use in recruitment marketing preferred.

Responsibilities

• Develop and execute recruitment communications across email, text messaging, direct mail, and other channels.
• Support CRM workflows, data cleanliness, and campaign reporting.
• Coordinate campaigns with multiple offices and vendors to meet enrollment goals.
• Monitor campaign performance and recommend improvements.
• Maintain documentation for processes and campaigns.

Skills

Content writing

CRM usage

Data analysis

Marketing communications

Audience segmentation

Education

Bachelor's degree

Tools

Salesforce/TargetX

Job description

Middle Georgia State University in Macon invites a Recruitment Marketing & Data Coordinator to lead targeted recruitment communications and manage CRM-driven campaigns across email, text messaging, direct mail, and other channels. You will blend persuasive writing, data analysis, and project coordination to move prospective students from inquiry to enrollment.

The role emphasizes brand-consistent messaging, audience segmentation, and process documentation while supporting admissions operations