Enrollment CRM Specialist for Student Engagement

Kennesaw State University; Kennesaw (GA); On-site; USD 58,000 - 65,000; Full time

Job summary

Kennesaw State University seeks a Customer Relationship Management Coordinator to support Enrollment Services and campus partners with CRM administration, user management, data quality, and the creation of campaigns, reports, and dashboards in the CRM platform and related systems.

The role partners with the Director of Enrollment Services Solutions to enable channels to leverage technology for student engagement, recruitment, and retention, and to address training needs and system changes across

Qualifications

• Bachelor's degree is required.
• 1 year of experience supporting or administering a CRM platform is required.

Responsibilities

• Oversees and supports the institution's CRM platform, including data imports, workflow execution, user management, reporting, and system maintenance.
• Serves as the primary CRM resource and liaison between end users, IT, and third-party vendors to resolve issues and support system enhancements.
• Collaborates with stakeholders to gather business requirements and implement CRM solutions that support enrollment and institutional objectives.
• Develops, maintains, and optimizes CRM workflows, automations, communications, and business processes to improve efficiency and user experience.
• Designs and maintains dashboards, reports, and analytics that support decision-making, resource allocation, productivity tracking, and operational planning.
• Manages CRM data integrity, application integrations, data feeds, and system configuration to ensure accuracy, consistency, and compliance.
• Researches, troubleshoots, and resolves CRM-related issues, recommending process and technology improvements as needed.
• Creates and manages communication campaigns within the CRM platform to support recruitment, enrollment, and engagement initiatives.
• Provides CRM training, guidance, and ongoing support to users, promoting effective system utilization across the institution.
• Develops and maintains documentation, job aids, standard operating procedures, and reference materials related to CRM processes and updates

Skills

Project management

CRM administration

Data analysis

Communication

Attention to detail

Stakeholder engagement

Education

Bachelor's degree

Advanced degree (preferred)

Tools

Slate

Salesforce/TargetX

Element451

Job description

Kennesaw State University seeks a Customer Relationship Management Coordinator to support Enrollment Services and campus partners with CRM administration, user management, data quality, and the creation of campaigns, reports, and dashboards in the CRM platform and related systems.

The role partners with the Director of Enrollment Services Solutions to enable channels to leverage technology for student engagement, recruitment, and retention, and to address training needs and system changes across