Enrollment Marketing & Content Specialist II

Middle Georgia State University; Macon (GA); On-site; USD 52,000 - 72,000; Full time

Benefits offered by this job

Health insurance

Dental

Vision

Flexible Spending Account (FSA)

Health Savings Account (HSA)

Life Insurance

Sick Leave

Vacation Leave

Parental Leave

Retirement

Student tuition reimbursement

Job summary

Middle Georgia State University in Macon is seeking a Marketing Communications Specialist II to develop and implement communications in support of Enrollment Management with a focus on Admissions across all media platforms, including Target X, digital channels, web content, annual reports, and presentations.

The role also supports broader marketing, creative services, advertising, and public relations efforts.

Qualifications

• Bachelor's degree in Marketing, Communications/PR, or a related field or a combination of education and experience that exceeds 4 years.
• Ability to manage multiple projects simultaneously.
• Superior interpersonal skills.
• Proficiency in Microsoft Office.
• Excellent writing, grammar, and editing skills.
• Experience with social media platforms.

Responsibilities

• Researches, designs, and produces marketing and communication plans, content marketing, and assets for use in building brand awareness, increasing inquiries, applications, and enrollments; assists with long-range editorial planning and strategy for recruitment needs, providing consistency of messaging across all formats; continually seeking new techniques for communicating information in print and digital platforms; develops themes and concepts in overseeing creation of content and communication materials.
• Develops creative content and collaborates with internal and external contributors for digital/social creative, copywriting, website copy/development and Target X as well as social content for multiple profiles within Facebook and Instagram along with other and emerging digital/social platforms.
• Proofread and edit content, including print documents, digital content, advertising materials and social media.
• Works with University offices/departments and possibly vendors to complete communication projects
• Assists with creative services provided by the Marketing staff. These services may include, but are not limited to, photography, videography, audio recording, graphic design, content development for advertising/enrollment services materials
• Perform other related duties as assigned

Education

Bachelor's degree in Marketing, Communications/PR, or a related field

Combination of education and experience that exceeds 4 years

Experience with social media platforms

Excellent writing, grammar, and editing skills

Superior interpersonal skills

Proficiency in Microsoft Office

Job description

Middle Georgia State University in Macon is seeking a Marketing Communications Specialist II to develop and implement communications in support of Enrollment Management with a focus on Admissions across all media platforms, including Target X, digital channels, web content, annual reports, and presentations.

The role also supports broader marketing, creative services, advertising, and public relations efforts.