Director, Enrollment Strategy, Analytics & Special Projects

Middle Georgia State University; Macon (GA); Hybrid; USD 90,000 - 130,000; Full time

Benefits offered by this job

Health insurance

Dental

Vision

FSA

HSA

Life Insurance

Sick Leave

Vacation Leave

Parental Leave

Retirement

Employee discounts

Tuition reimbursement

Job summary

Middle Georgia State University in Macon, GA, seeks a Director of Enrollment Strategy, Analytics & Special Projects to drive data-informed decision making across admissions, financial aid, enrollment partnerships, and marketing. This hybrid role partners with the Vice President for Enrollment Management to turn complex data into executive-level insights and actionable plans.

The successful candidate will build forecasting models, evaluate marketing ROI, prepare executive briefings, and

Qualifications

• Bachelor's degree from an accredited college or university in business, analytics, information systems, economics, marketing, public administration, higher education, or a related field.
• Advanced Microsoft Excel capabilities including PivotTables, Power Query, lookup and array functions, data validation, forecasting tools, charts, and financial models; SQL queries.
• Five years of progressively responsible professional experience in data analysis, project or program management, strategy, operations, enrollment management, marketing, or finance.
• Ability to work occasional evenings and weekends and travel among MGA campuses and to events.

Responsibilities

• Enrollment Analytics and Strategic Decision Support: Develop, maintain, and analyze enrollment, financial aid, marketing, and student success data to support planning and forecasting.
• Strategic Initiatives and Project Management: Lead implementation for high-priority initiatives with owners, milestones, budgets, risks, and outcomes; prepare executive briefings.
• Research, Innovation, and Development: Identify enrollment opportunities, assess new markets, and develop pilots and business cases.
• Budget, Marketing, and Performance Management: Monitor budgets, measure ROI across campaigns, and coordinate procurement and vendor planning.
• Other Duties: Represent the division on committees and special projects; perform related duties as assigned.

Skills

Excel advanced

SQL queries

Enrollment analytics

Forecasting

Project management

Communication

Education

Bachelor's degree

Tools

Power BI

Tableau

Salesforce/TargetX

Job description

Middle Georgia State University in Macon, GA, seeks a Director of Enrollment Strategy, Analytics & Special Projects to drive data-informed decision making across admissions, financial aid, enrollment partnerships, and marketing. This hybrid role partners with the Vice President for Enrollment Management to turn complex data into executive-level insights and actionable plans.

The successful candidate will build forecasting models, evaluate marketing ROI, prepare executive briefings, and