Enrollment Marketing Coordinator — Online Programs

SAMFORD UNIVERSITY; Homewood (AL); On-site; USD 42,000 - 65,000; Full time

Job summary

Samford University’s Division of Enrollment Management seeks a Recruitment Marketing and Communications Coordinator to advance enrollment through targeted emails, digital and print materials, and coordinated campaigns for online and partnership programs.

The role requires crafting compelling copy, managing CRM campaigns, coordinating content reviews, and partnering with Marketing and Creative Services. Some evenings and weekends may be required.

Qualifications

• Bachelor’s degree required; priority given to admissions, marketing or design experience.
• 1 year or more experience in marketing, communications, public relations, design, or related field.
• Proficient in Adobe Creative Cloud, especially InDesign, Photoshop and Illustrator.
• Experience managing corporate social media accounts.
• Proficient with Microsoft Office (Word, Excel, Outlook).
• Strong planning and organizational skills; able to balance multiple projects.

Responsibilities

• Create recruitment emails for undergraduate online, graduate online, Educational Partnerships, and MOUs using the Admission CRM (Technolutions Slate).
• Manage and track recruitment email campaigns via shared communications calendar for multiple populations.
• Create and update recruitment marketing materials using Adobe Creative Cloud; collaborate with Creative Services/vendors.
• Partner with Central Marketing to design print and digital materials for online programs and partnerships.
• Compose and edit copy for recruitment communications across digital and print channels.
• Query databases using SQL to pull, segment, and organize contact lists for campaigns.
• Coordinate content reviews with academic/enrollment partners to keep website content current.
• Manage social media accounts (Instagram, YouTube, LinkedIn, Facebook) to drive awareness and enrollment.
• Oversee webpage updates with Samford Web Services for online and graduate recruitment pages.
• Work with vendors to design promotional materials and branded items for prospective students.
• Coordinate photoshoots and video projects with external photographers and videographers.
• Handle internal marketing requests through Recruitment Communications Request Form.

Skills

Marketing communications

Public relations

Planning & organization

Interpersonal skills

Teamwork & independence

Education

Bachelor's degree

Tools

Adobe Creative Cloud

InDesign

Photoshop

Illustrator

SQL

Slate CRM

Job description

Samford University’s Division of Enrollment Management seeks a Recruitment Marketing and Communications Coordinator to advance enrollment through targeted emails, digital and print materials, and coordinated campaigns for online and partnership programs.

The role requires crafting compelling copy, managing CRM campaigns, coordinating content reviews, and partnering with Marketing and Creative Services. Some evenings and weekends may be required.