Enrollment Marketing & CRM Manager

UMA; Northern (KY); Hybrid; USD 49,000 - 59,000; Full time

Benefits offered by this job

Medical, dental, vision insurance

Tuition waiver programs for employees/

UMS retirement plan contribution (10%)

Well Workplace Award wellness programs

Job summary

University of Maine at Fort Kent seeks a Marketing Communications Manager to lead CRM communications and social media for student recruitment. You will design campaigns, analyze data, and report to the Executive Director of Marketing and Enrollment Management.

The role emphasizes data integrity, brand-aligned content, and cross‑functional collaboration to drive enrollment outcomes. The position oversees Salesforce Marketing Cloud, content creation across channels, and integrated reporting.

Qualifications

• Bachelor’s degree or equivalent experience.
• Demonstrated ability to manage CRM and marketing automation.
• Strong written and verbal communication skills.

Responsibilities

• Set up, create, manage, track, analyze, and report on communications to support enrollment.
• Manage UMFK Admissions’ social media and content strategy.
• Develop and maintain CRM data integrity and reporting dashboards.
• Collaborate with faculty and staff to create multimedia content.

Skills

CRM management

Social media marketing

Email marketing

Data analysis

Content creation

Project management

Education

Bachelor’s degree

Tools

Salesforce Marketing Cloud

FormTitan

Linvio

Apsona

Adobe Creative Suite

Canva

Microsoft Office

Job description

University of Maine at Fort Kent seeks a Marketing Communications Manager to lead CRM communications and social media for student recruitment. You will design campaigns, analyze data, and report to the Executive Director of Marketing and Enrollment Management.

The role emphasizes data integrity, brand-aligned content, and cross‑functional collaboration to drive enrollment outcomes. The position oversees Salesforce Marketing Cloud, content creation across channels, and integrated reporting.