Enrollment Marketing & CRM Manager

University-of-Main; Fort Kent Mills (ME); On-site; USD 49,000 - 59,000; Full time

Benefits offered by this job

Medical insurance

Dental insurance

Vision insurance

Tuition waiver

Job summary

The University of Maine at Fort Kent seeks a Marketing Communications Manager to lead CRM-driven communications and social media strategy to support new student enrollment efforts.

The manager will oversee CRM data integrity, customize messaging for target audiences, develop engaging multimedia content with faculty and staff, and report on recruitment outcomes to the Executive Director.

Qualifications

• Bachelor’s degree or equivalent experience.
• Demonstrated experience in marketing communications.
• Experience with email marketing and social media campaigns.

Responsibilities

• Lead CRM-driven communications to support enrollment.
• Manage social media presence and brand alignment across platforms.
• Develop and analyze reports on recruitment campaigns for leadership.

Skills

CRM management

Salesforce Marketing Cloud

Social media strategy

Content creation

Graphic design/writing

Education

Bachelor’s degree

Tools

Salesforce Marketing Cloud

FormTitan

Linvio

Apsona

Job description

The University of Maine at Fort Kent seeks a Marketing Communications Manager to lead CRM-driven communications and social media strategy to support new student enrollment efforts.

The manager will oversee CRM data integrity, customize messaging for target audiences, develop engaging multimedia content with faculty and staff, and report on recruitment outcomes to the Executive Director.