Enrollment Marketing & Communications Lead

PageUp People Limited; Kent (OH); Sur place; USD 6 700 - 76 000; Plein temps

Résumé du poste

Kent State University in Kent, OH seeks an Associate Director, Marketing and Communications, Enrollment Management to lead integrated campaigns and data-driven communications for prospective students and families.

The role manages digital strategies, editorial planning, and cross-team collaboration to support enrollment goals and drive inquiries, applications, and enrollment. Strong leadership and CRM experience are essential.

Qualifications

• Bachelor's degree in marketing, communications or relevant field.
• Four years of experience in marketing, communications, or higher education.
• Experience with CRM systems and data-driven campaigns.

Responsabilités

• Create and oversee integrated, strategic communications plans for target populations.
• Build automated and ad-hoc digital campaigns through CRM and monitor performance.
• Provide data reports to Enrollment Management leadership detailing digital efforts.
• Develop digital marketing strategies to drive conversions, applications, and enrollment.
• Represent the division at university meetings and committees.
• Supervise unclassified and classified staff within marketing and communications.

Connaissances

Strategic communication

Project management

Leadership

Digital marketing

Content creation

Formation

Bachelor's degree in marketing, communications or relevant field

Outils

Slate CRM

Web analytics tools

Description du poste

Kent State University in Kent, OH seeks an Associate Director, Marketing and Communications, Enrollment Management to lead integrated campaigns and data-driven communications for prospective students and families.

The role manages digital strategies, editorial planning, and cross-team collaboration to support enrollment goals and drive inquiries, applications, and enrollment. Strong leadership and CRM experience are essential.