Enrollment Marketing Content Lead

Emerson College; Boston (MA); On-site; USD 75,000 - 91,000; Full time

Benefits offered by this job

Health plans

Dental plans

Time off

403(b) retirement plan

Commuter benefits

Job summary

Emerson College in Boston seeks a Manager, Marketing Content to lead the development of recruitment and enrollment-focused marketing content and storytelling. You will write primary student-centered content across email, ads, print, social media, and campaigns, working with the Creative Director and Enrollment/Admissions teams to bring Emerson's brand to life.

The role requires a proven track record in marketing writing, campaign messaging, and social content development, with a strong portfolio

Qualifications

• Bachelor's degree in marketing, communications, writing, journalism, or related field.
• 5-7 years of experience in marketing writing or storytelling-focused roles.
• Experience writing for integrated marketing campaigns across email, advertising, print, digital, and social.
• Experience developing content for social platforms including Instagram, TikTok, YouTube, and emerging platforms.
• Higher education or Gen Z audience experience preferred.
• Proficiency with Canva, Capcut, and Adobe Creative Suite preferred.

Responsibilities

• Write and develop enrollment marketing content across email, advertising, print, social media, and digital campaigns.
• Develop campaign messaging, headlines, concepts, calls to action, and other marketing copy for recruitment and yield initiatives.
• Write and edit student stories, profiles, social content, and other audience-focused marketing communications.
• Manage enrollment-focused content calendars and content production schedules.
• Develop social media concepts, copy, hooks, and scripts for prospective student audiences.
• Collaborate with Digital Content Creators on social strategy and admissions focused social content.
• Collaborate with the Director of Enrollment Marketing on campaign concepts, messaging, content strategy, and brand storytelling.
• Partner with Admissions and campus stakeholders to identify compelling student stories and experiential learning opportunities.
• Repurpose and optimize content across platforms, audience segments, and stages of the enrollment funnel.
• Use marketing and content performance insights to inform and strengthen future content.
• Ensure all content aligns with Emerson College brand standards and enrollment messaging priorities.

Skills

Marketing writing

Copywriting

Content marketing

Storytelling

Editing

Education

Bachelor's degree in marketing

Tools

Canva

Capcut

Adobe Creative Suite

Job description

Emerson College in Boston seeks a Manager, Marketing Content to lead the development of recruitment and enrollment-focused marketing content and storytelling. You will write primary student-centered content across email, ads, print, social media, and campaigns, working with the Creative Director and Enrollment/Admissions teams to bring Emerson's brand to life.

The role requires a proven track record in marketing writing, campaign messaging, and social content development, with a strong portfolio