Enrollment Content Strategy Lead

Boston University; Boston (MA); On-site; USD 85,000 - 110,000; Full time

Job summary

Boston University is seeking an Associate Director of Enrollment Content Strategy for the Questrom School of Business. This full-time role involves developing content for recruitment strategies, managing content production workflows, and ensuring effective messaging across various channels.

The ideal candidate will have experience in content strategy, digital marketing, and project management, with a solid foundation in SEO and audience engagement. Strong writing and editing skills are essential.

Qualifications

• 5-7 years of content strategy or enrollment marketing experience.
• Strong writing, editing, and synthesis skills.
• Experience with digital content across various platforms.

Responsibilities

• Develop content strategies for enrollment marketing.
• Create content roadmaps for prospective student journeys.
• Lead content planning for SEO-informed enrollment content.

Skills

Content strategy

Digital marketing

Project management

Writing and editing

SEO

Education

Bachelor’s degree in marketing or related field

Tools

Google Analytics

Slate

WordPress

Job description

Boston University is seeking an Associate Director of Enrollment Content Strategy for the Questrom School of Business. This full-time role involves developing content for recruitment strategies, managing content production workflows, and ensuring effective messaging across various channels.

The ideal candidate will have experience in content strategy, digital marketing, and project management, with a solid foundation in SEO and audience engagement. Strong writing and editing skills are essential.